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Episode 7 | Stalled with Tech Messes
In this episode of the Messy Back-End of Entrepreneurship, our Expert, Steve Dotto, TV Show Host and Executive Producer, teaches us how to choose and use technology in our business.
“It has become appallingly obvious that our technology has exceeded our humanity.” – Albert Einstein
Check out E-Myth by Michael Gerber!
EXPERT PANEL
Today’s E-mess: What are the must-have technologies for online businesses? Do you have any tips for someone who is intimidated by technology? What technology tools can you not live without?
David Eggertsen – There are so many good technology options now. There is not necessarily one correct answer. When making your choice you have to think about how you function, money, how many people are on your team, and what kind of business you are running and what you are comfortable with.
For example with a website ask what are your needs? WordPress can be a great option. How do you know what is right for you? Find a few people that are experienced with the options, talk to them and compare your notes from them. Find someone that can help you with the strategy.
Wendy Maynard – Some of her must-haves for working with clients and building influence are
- Zoom for audio and/or video
- Great microphone – Wendy uses Blue Yeti.
- Nice webcam – The Logitech 920 webcam is very affordable and has good resolution.
- Using earbuds or Airpods for better quality.
It will help you work well with your clients virtually and help you build your influence. All of these are very user-friendly.
John Chandler – intimidated by technology – Do you actually have time for a learning curve? Some types of technology have a bigger learning curve than others, so this can be a huge deciding factor. Some people have more time than money and others have more money than time. You will be more productive If you can find experts to outsource this to. You will then have more time to do what you do best and closing more leads in your business. The must-have technology stuff he highly recommends is automation technology and website back-end systems. Use technology as much as you can to automate your business. If you can automate your business you can gain as much as forty hours in your week and drive more revenue.
If you are intimidated by technology and it is going to take you a long time to do it. You need to weigh the time it is going to take you with the money you would be able to make during that time.
How do you choose the right tools for your business?
The tools that we use are so important in the success our businesses have. Often we think the wrong tool could even be detrimental and unfortunately, we don’t have time to test and evaluate all tools. We often become paralyzed and don’t even apply the tools.
You look at the tools you are interested in and make sure they can do the tasks that you need them to be able to do.
The key is to make a decision in a reasonable amount of time. You make sure it is the right decision by fully vesting in that product. You learn to use the product. You don’t spend all your time wondering about features it doesn’t have. You figure out how to make your business work with the features it does have.
You make it the right decision by how you embrace the tool.
Switching over once you have invested and really embraced a product it is so much work that is almost never worthwhile. It doesn’t matter if another tool would do one thing more elegantly. I will get that process done because I know how to use that tool. Once you have made the decision, don’t look back.
Once you are on a capable platform, what you do moving forward is going to determine your success. Learn the tool inside out.
What do I do if technology scares me?
You just need to dive in. Make a decision and learn everything there is to learn about that program.
How do you know when you need to hire your technology out?
Once you know the tool intimately, then you are able to hire it out. Check out Michael Hyatt and figure out what your time is worth. Once you break it down and figure out the value of your time. When you know the tool really well that helps you to hire the right person as well.
It is your responsibility to learn all the levers and powers in your business.
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