Episode 58 | LinkedIn to the Mess


Episode 58 | LinkedIn to the Mess

In this episode of the Messy Back-End of Entrepreneurship, our expert, Kimberly Watkins-Swenk shares all the scoop about LinkedIn company pages.

“LinkedIn is no longer an online resume. It’s your digital reputation.”
– Jill Rowley

KIMBERLY watkins-swenk

Social Media & Content Strategist

I’ve heard that I should create a LinkedIn company page. Should I create one and what content should I be marketing?

Yes, LinkedIn has the highest organic reach and engagement rate of any social media platform. If you are looking to get the most out of your social media without paying any money then LinkedIn is the way you need to go. Set up a LinkedIn company page is rather easy and Kimberly’s e-book offers the steps to follow, best practices, hashtag strategies, and more. The key to getting the most organic reach is especially on LinkedIn is interacting with your connections. The more you interact with them from your company page the more they are going to see you in their feed.

If we are LinkedIn challenged or struggling with LinkedIn, how do we engage with our business page?

Follow the clients or businesses you are targeting from your company page. Then start interacting and networking with them and sharing valuable content. It is better to posts documents as a PDF on LinkedIn. It is helpful to share your work, any blog posts and showcase your speciality services and promotions. Having more interaction on LinkedIn will help your overall search results even on Google searches. In your company put 3 of your top keywords in your description to help on searches. LinkedIn also shows which keywords are trending to help you choose your keywords.

Should we create and share our own content or the content of others?

For LinkedIn, it is best to follow the rule of thirds. One third should be industry information. Another third should be your branded content and the last third should be your blog posts and articles. Company pages are getting more functionality on LinkedIn were before they were fairly limited. They are also ranking because there are fewer company pages than personal pages. On company pages, LinkedIn should have 3-5 hashtags but should change.

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