Episode 48 | Don’t Mess Up the Website

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Episode 48 | Don’t Mess Up the Website

In this episode of the Messy Back-End of Entrepreneurship, our expert, Lori Lyons shares how to make building a website simple and easy to figure out.

“Websites promote you 24/7: No employee will do that.”
-Paul Cookson

I’m creating a website. I’m scared I am going to leave something out. What things do you suggest I might need to get mine going, to add to it, what would help me? How can I make sure that I’m answering the questions that my potential customers are asking?

Relax! It is the internet and things can always be changed.

The things that most websites need are:

  • A header – In your header, you need to talk to what your clients’ problem is.
  • A services section explaining your services and how you are going to help them solve their problems.
  • An about me section that is going to give them a little bit more about how you are credible and what you do to solve their problem.
  • A call to action so that you are telling your potential client what the next step is to work with you.
  • A contact form or bot so you can communicate with your potential client.

Done is better than perfect! Get it out there!

Once you use the website, find out where your clients are coming and use your analytics you will naturally want to make tweaks along the way.

Sheila mentions the Hot Jar app. Hot Jar is a plug-in for your website where you can actually see where a visitors’ mouse is going when they visit your website. It tracks everything that happens. That helps you to see what is working and what is not working. You can also see the parts of your website that they never click on.

What do you recommend for the length of the initial landing page?

  • A landing page is something that you drive someone to from an outside source.
  • Make it so that the content is related to them and what solves their problems.
  • Talk in our clients’ language and a language they understand.
  • Only make it as long as needed.

How important are keywords for websites?

If you are talking to your clients’ problems you quite often are using important keywords from the beginning. She also goes back and fills in the keywords after doing high-level keyword research.

A simple way to figure out keywords is to type your keywords or questions into Google. When it populates all those questions and keywords – those are your keywords. That will get most small businesses started and going.

How many pages are necessary for a website?

Backlinks are still important. Make it as long as you need to, but keep it short and concise and make sure you are getting your point across with very simple language. The other key thing is to make sure it is mobile-friendly. 86% of people use their phones to look at websites.

You can always add to your website as you go.

Lori’s Offer: www.ignitingyourbusiness.com/success
3 Simple Shift to Clarity, Specificity and Momentum for Your Business

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