Episode 41 | Authoring a Mess
In this episode of the Messy Back-End of Entrepreneurship, our Expert, James Ranson, Master Wordsmith, teaches what to do after your book is published and what is the real value of a book for entrepreneurs.
“A wise person should have money in their head, but not in their heart.” – Jonathan Swift
Master Wordsmith | Author | Coach | Editor
I have written and published my book. The hard work is now starting. How do I market and make money from my book?
Congratulations on writing your book, but you are correct the hard work is starting now.
A book can help you grow your business and speak on stages, but it doesn’t just happen once you publish.
We don’t often make a ton of money by selling our book. We often make more money by giving our book away.
You are going to give the book to the people who need to see it and need to have that message in front of them, so they can work with you or put you in front of their audiences.
We are able to make a profit and return on the investment if the book helps us to get more clients for our business. The first part of how you are going to make money from your book is going to have to be a mindset shift from I have to make money by selling the book to I don’t care about selling the book. My goal is to give it away to the right people.
A book can give you a great combination of authority and personal connection with your audience.
When you give somebody this book, give it to somebody and sign it at an event, and look at your prospects and mail them a copy of the book saying I was thinking about you when I wrote this, those people are going to respond really positively and may end up working with you now or in the future or referring you.
Sheila recommends the book High Performance Habits by Brendon Burchard. He sells his books for the cost of shipping and publishing which often gets massive returns, because people are willing to share with their audience and even purchase as gifts. The marketing that authors receive is way more valuable than the money for that one book.
What should you do and not do to market your book?
- You should not just rely on sales and making yourself an Amazon bestseller. It doesn’t help as much as you think it does. Hope is not a strategy. Putting My Foot Down by Brent Underwood
- Make sure your book is good! Check out James’ book linked below. If you are using your book to grow your business that becomes your first impression to anyone that has never met you and your customer communication to anyone that already knows who you are. Those two things are absolutely paramount to having a good business. We want our book to guide the right people to us.
- Instead of focusing on trying to get your book in front of thousands of people that may or may not know you or care about who you are, focus on getting it in front of hundreds of people who absolutely need what you have. They are looking for what you are offering. If you have that match you can grow a 6 figure business.
- Figure out who that audience is. Write the book for them, use the book to reach out to them, and cultivate them as people that will benefit from being in your space.
The book isn’t going to make money for you unless you make your book make you money.
Use the book as a marketing tool for the services and products you provide that are at a much higher value and give much more benefit than simply having a book would.
Quote your book to get the word out.
James’ Offer: Visit jamesranson.com for a free digital copy of Don’t Write A Crappy Book!