Episode 34 | Social Messes Nobody Cares About
Thank you to our co-host Renee Charbonneau for filling in on this episode! Renee is an online marketing strategist who really knows her stuff.
In this episode of the Messy Back-End of Entrepreneurship, our Expert, Bryson Tagart discusses how to use social media to get your customers or clients to follow you on social media.
“We need to activate your fans. Don’t just collect them like baseball cards.”
Your customers really don’t care about what you actually do…
They care about YOU and what you can do for them. Don’t just post information about your business. Your customers really don’t care about your passion.
They want to know what you’re doing, who you are, and how you can help then.
Bryson has a photographer following his wife and himself around to capture the “real life” of their realtor. They love seeing that he is a normal person, he is a great husband, and his wife and he have loads of fun.
Why would they work with you?
It’s about personal branding these days. Customers want to hire a real person, not a business. They want to know the individual behind the brand.
If they like you, then you’ll have a better relationship with your customers because they will be attracted to your personality as much as your skills.
It’s all about them, not you or what you do!
Listen in as Bryson shares his tips on how to build relationships with your customers on social media.