Branding is part of the front-end and the back-end of the messy. It is so easy to focus on what your clients need that you don’t take care of your own company. It is often hard getting to the point where we are working on the business and not just in the business.

Good messaging so you can tell your story well is a big piece of that.

We changed the framework of about how we talk about ourselves and our clients about two years and have seen enormous growth.

The story is not about us. It is about the customer’s wants and problem. You need to invite the customer into the story. We emphasize with their problem and show that we have the authority to solve that problem.

How do we change our mindset on this?

Bringing in outside counsel and being willing to listen and admit that we don’t know everything. You need to change your company perspective first, and then invite your customer into your story.

Sell your strengths. Buy your weaknesses.

Sometimes it is our job to guide the customer where they need to go and sometimes we need to ask for their input.

Jay’s company helps customers build out a marketing blueprint and story brand to help tell their story in the way that invites the customer in.

Jay’s Offer: Building a Business That Lasts by Jay Owen at https://getjaysbook.com