Episode 32 | Brand My Mess
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In this episode of the Messy Back-End of Entrepreneurship, our Expert, Jay Owen, Marketing & Branding Guru, discusses how to make our own stories about our customers so that they really resonate with our message.
“People trust those who understand them, and they trust brands that understand them too.” – Donald Miller
Branding is part of the front-end and the back-end of the messy. It is so easy to focus on what your clients need that you don’t take care of your own company. It is often hard getting to the point where we are working on the business and not just in the business.
We changed the framework of about how we talk about ourselves and our clients about two years and have seen enormous growth.
Bringing in outside counsel and being willing to listen and admit that we don’t know everything. You need to change your company perspective first, and then invite your customer into your story.
Sometimes it is our job to guide the customer where they need to go and sometimes we need to ask for their input.
Jay’s company helps customers build out a marketing blueprint and story brand to help tell their story in the way that invites the customer in.
Jay’s Offer: Building a Business That Lasts by Jay Owen at https://getjaysbook.com