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Episode 3 | Public and Social Messes
“Since we cannot change reality, let us change the eyes which see reality.” – Nikos Kazantzakis
So I have written a book, now what?
- You need to be prepared and ready before your release date even if you need a date that is later. You need to have your book release, press release, your pitch to getting book reviews, website, and social media plan all ready to go.
- Your press release should include all the valuable information about the book including the topic, audience, how large the book is, how they can get the book and a little bit about the author.
- In your press release make sure you have key facts about the book that would entice the target audience. Most people miss this part!
Is it best to release a book simply as digital as a first-time author?
- Diana shares that it is best to do it all at the same time. For professional book reviews, they want to have the actual book. There are still people that would rather have a book than an e-book.
- If you have different launch dates, it confuses your audience.
- You have more energy and success when you launch all at once. You are able to get those Amazon ratings too. You want to be able to announce your ratings to your audience.
How soon do I need to worry about getting an audiobook?
- It can be different for everybody, but Diana recommends having it after your big launch.
How do you know who to contact and how many people to contact?
- Diana uses and recommends Cision.com for her databases. Cision is a paid service, but it allows you get to the editors that do book reviews and write on your topic. If you don’t have Cision you can research this. Send it out to anyone that would have an interest in the topic. Be sure to include newspapers and radio.
- When you send your pitch over e-mail do not send it as an attachment instead, put it in the body of the e-mail. A pitch includes who you are, why you are contacting them, why they would have any interest in you at all, your bio, and contact information. The pitch goes above the article and press release. Give them ways to engage like interviews by asking if they would like a copy of the book, or could do book reviews.
What is the key step for getting your book out there?
- In addition to sending the press release, you send an article including excerpts. In the article you can include an introductory paragraph about why it is newsworthy, your 5 tips, closing paragraph, and your bio.
Curtis has worked with customers that had a huge following but lacked sales. He analyzed their Facebook page and noticed that the content they were sharing was not attracting their target clients. They changed the content and starting engaging and they starting attracting their ideal client and driving sales.
- In the past, you used to be able to run a Facebook add and get 90% exposure, but now the average is 4-6%.
- Relationship-based marketing takes time! It took about 3 months to get it going and start seeing results.
- Once you get the social media rolling you can really keep it going.
- The right people is not everybody!
What can businesses do to increase their visibility and branding?
- The #1 best thing to do is get good content out there that people really want to see. Targeted ads also help get you out there. Being visible on multiple sites is key. If one changes, you have another one you can rely on. You can be protected by having multiple accounts and reaching people on different sites which means not posting the same content across all your sites. The more you can diversify your content and diversify your following the more likely you will be seen every day by your customer.
- You don’t want all the same content on all the same platforms at the same time. If you post the same things on the same platform they will choose one to follow you on and unfollow you on the rest and you will lose out on that audience.
How do I find where my prospects are hanging out and which platforms should I be using to reach my prospects?
- Definitely research demographics for different social media platforms to find out where certain people are hanging out on social media.
- Men are on most sites with a larger presence except Pinterest is a larger female audience by far. Instagram is more female than male. LinkedIn is more male than female, but that is starting to shift as more female professionals join. Snapchat and TikTok are the youngest demographics. Instagram’s age range is 20-45, and Facebook is 25-65. LinkedIn is mostly 25-30 and up and a more a professional site.
- Do a poll and ask your customers which social networks do you frequent the most and then meet them there.
- You could also run a cheap add on each platform for your demographic and see which one gets the most response.
Curtis is offering our podcast listeners a free one hour coaching session to help you understand how to make your social media more effective.
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