Episode 23 | The Mess of Digital Marketing
In this episode of the Messy Back-End of Entrepreneurship, our expert, Roman Prokopchuk shares what to do, when to do it, and how to keep up with the ever-changing landscape of digital marketing.
“The best marketing doesn’t feel like marketing.”
Founder l CEO l Podcast Host l Digital Marketer
Being in the trenches of digital marketing on a daily basis helps you to actually learn more.
Focus on the user in mind.
Deliver content that gave value to a user over the search engine because at the end of the day you need to give them the information they need about your business or product.
You need to tell the clients story and get them involved and figure out what they need exactly.
You also future proof your strategy, because if you are chasing the search engine then it is always changing. If you offer content that has more value than your competitors, that content may need some small changes over time, but it is still great content.
You need to have a good message, portray your brand that best you can in terms of what you can delivery and then a delivery mechanism to get that content out.
Your delivery mechanism can be written word, audio, video, or images.
If you don’t understand digital marketing then this is a great thing to hire out.
Check out Roman’s podcast to learn more about digital marketing.
Roman’s Offer: If you would like a free initial audit of your digital marketing efforts email