I keep hearing that I need to make sure everything I do and create speaks to this ideal client. What does that even mean?

Your ideal client is the person to whom we are best positioned to sell our product or service.

First, you need to know what product you are selling or the service you are offering.

Next, you need to know what you need to say to actually sell to your ideal client. When we are looking at the material that is best suited for your ideal client that is everything you create including all your social media posts, e-mail newsletters, blog post, or podcast. To figure that out is really the challenge.

Who is your person and how do you write that thing that is right for them?

If you get this right then people will be magnetically attracted to you. They will hear your message and be able to say you are the right person for me at this time because I have this problem and you can solve it for me.

To figure this out you need to look at how what you do solves a problem. If you don’t have any clients yet, you can mine voice of customer check Reddit and Cora. They are very topical and you could specifically check the entrepreneur group to see exactly what they are talking about right now and the problems they are having.

When we are figuring out our ideal client we need to figure out what they do and what they want. Have a conversation to find these answers through surveys and interviews. Use your network to validate your idea. Facebook is a great place where people are willing to share their opinion on your idea. A Facebook group where your ideal client hangs out can help you find this information but ask very specific questions. Sheila highly suggests the Boss-Moms group on Facebook for female entrepreneurs.

A good way to find your ideal client is to actually have one. If you have one person that you can reach out to interview them and get their feedback.

What kind of questions would you ask in your survey?

• How does this product work in your life? You want to find out how something makes them feel.
• How does this product function for you?

In the beginning, this kind of stuff seems very overwhelming, but it is very valuable. If often helps to have some help through this process. It is important to revisit and clarify your ideal client often.

To know and understand who you are speaking to is priceless.