“Growth is never by mere chance; it is the result of forces working together.” -James Cash Penney, founder of JCPenney
Episode 18 | The Mess of Hiring Speakers
In this episode of the Messy Back-End of Entrepreneurship, our Expert, Marissa Stone, Business Strategist, shares advice on how to avoid hiring speakers becoming messy.
“Growth is never by mere chance; it is the result of forces working together.”
– James Cash Penney
I posted on social media to find speakers for my upcoming event and had thousands of comments. How do I vet these speakers to make sure I choose the right ones?
First, decide what you need to know from these speakers in order to be able to process them and chose them.
5 Step System for choosing speakers:
- Robust Application Process – It should include absolutely everything you need to know about that speaker in order to determine whether or not they are the right person to speak with your audience. This can include things like their topic, key components of speech, headshot, social media channels, and followers on social media. There are a number of things you are going to want and it is different for every host, and if you ask for them upfront you are way more likely to get them.
- Use Google forms to compile application responses into a spreadsheet to review.
- Process of weeding them out – First, weed out anyone that has not filled out the application completely. Then she looks at the content, social media presence, website, and their free offer to really check them out. She wants to have all the information she needs and make sure they will speak to her audience before they are offered to speak at her summit. It is important to have all the information you need on them, so your team can get right on creating the marketing and website materials. It also gives you the opportunity to take a look at what they are providing and change it if needed.
- Send out the speaker agreement – This needs to be the laundry list of everything your speaker needs to know to speak at the summit including the welcome letter.
- Send an interview scheduling link with a questionnaire to get any final information. She also invites them to be part of her speaker community.
When you have all the information needed you are able to choose the cream of the crop in your topic areas that you want to deliver to your audience.
She also creates questionnaires for the interviews ahead of time, so they know exactly what to expect. Her goal is to run a stress-free event.
Marissa’s Offer: Visit https://bizsystemssummit.com/2019-summit