Why is story-telling so important?

Stories are what connect us.

If we don’t really own our stories we end up wearing our shield and armor and we are not able to authentically connect with our ideal clients.

Often we don’t exactly know how to share our stories in a way that shows up and brings those people to us almost like magnets.

People really want to know your big why. It is important to not only share the good things and also the stories where we haven’t been so successful. That makes us relatable. When people can relate to us they want to be around us and work with us.

We want to make our ideal clients characters in our stories and we want to be their guides.

When we can share how we got where we’re supposed to be is when people want to hear more.

People struggle with how much to tell of their story. There is a subtle difference between personal and private. Being able to talk about experiences from a place of learning without a victim hat on is crucial. Sharing your story is an invitation for others to relate to you. We think everyone else’s lives are so perfect and it is so not true.

When you can show up as your messy self, but come from a place that you are meeting them heart to heart, you can lift each other up and make an impact.

You can make a post, but when you share a story it makes a much bigger impact.

Start with the end in mind. What did you learn from that experience? Then you can look back at the key milestones that allow you to really get clear and share it in a way that moves people.

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