Episode 12 | The Mess of Tools & Tech


Episode 12 | The Mess of Tools & Tech

In this episode of the Messy Back-End of Entrepreneurship, our Expert, Jamie Slutzky, Virtual Technology Officer, shares how to find and use the right tools and tech for automation and success. If you don’t know where to start with tech this episode is for you.

“Haven’t I taught you anything? What have I always told you? Never trust anything that can think for itself if you can’t see where it keeps its brain?” – Mr. Weasley (Harry Potter)

Paul Sokol
Roger Copenhaver

Nikki Nelson owner and operator of CReffects – Today’s E-Mess: As a non-techy person how does she ask the right questions when hiring a website designer to make sure she is going to be getting what she expects?

Paul Sokol – One of the best tools against this is knowledge. Educating yourself a little bit even if your not techy is really important. Are they going to set up your mailing servers as part of your website? Being familiar with some of the key terms. WordPress is a great option for a website. It is important to be aware of all the tracking technologies that are available. Making sure your website designers are familiar with Google Tag Manager. Make sure that you are clear on the business objective of your website.

Make sure you know what your website needs to do and do a little research to find out how that should be happening.

Roger Copenhaver – He recommends to reverse engineer a website design. Take a look at some other websites and survey your audience asking what they want to see on the website. Often the engineers behind the scenes sometimes lose touch with what the end-user(prospects) wants to see on a website. Make sure there is a very clear call to action that will get them to go to the next step.

The two most important things are to reverse engineer your website to what the end-user wants to see and a clear call to action.

You don’t have to know how they do it. Just know what they need to be doing.

JAMIE slutzky

Virtual Technology Officer | Podcast Host

What is the role of tech in business? How do we automate the different tech pieces together?

The role of tech is to support your business and your goals.

Tech is designed to make the tasks that if you were to do them repetitively or consistently on your own longhand, would take more time then you could.

Everybody knows that they can’t have an online business without technology. It is important to have the tools in place that will support our goals. There are going to be different tech needs based on your specific goals and your audience. You can add, remove and modify things as you go.

A tech stack is where you figure out how your tech works together. Jamie has a Tech Stack Framework which divides up the tech you use in your business to your base level tools, tools that support, and tools that help you grow.

It is important to have all these systems and tools work together.

Once we get the tools we want in place we need to connect them. There are direct integrations and API integrations. A direct integration is where the two programs have direct contact. API integrations are programs that are providing a way for other programs to talk to them and generally done with Zapier. API is telling the world this is how you communicate with me, and this is how I am willing to communicate with you. Zapier reads these API’s and it is a translator. Zapier is a translator between two software programs and helps programs communicate together. If it is available in a spreadsheet Zapier can work with it.

You have fewer steps to do manually which means less chance of error which means more efficiencies and more throughput.

Tech of Business Podcast
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