Episode 110 – Standing out in the Mess
Are you posting on social media and not getting any response? In this episode, our expert David Trotter shares how to stop just spraying and praying and actually stand out from the crowd with consistency and authenticity in your social media.
“Social media is not a media. The key is to listen, engage, and build relationships.”
– David Alston
“There are so many social media platforms and there is so much noise on all of them. How in the world can I be a unicorn with so much activity blocking my bright and shiny offerings?”
About Expert David Trotter
David Trotter is a business growth consultant dedicated to helping new business owners rise above their biggest barriers to reach their greatest goals. After consistently hearing from his clients about the challenges of creating content for social media, lead magnets, and webinar slide decks, he launched Rise Up Creatives, a membership platform to help business owners create beautiful, engaging social media content in just five minutes a day. David is also the host of the Inspiration Rising podcast with over 175 episodes featuring female entrepreneurs and leaders sharing their experience and wisdom, and his latest book is entitled “Empowered to Rise: The Secret to Embracing Your True Identity, Uncovering Your Super Powers, and Bringing Your Inspiration to the World.”
Previously, David was a pastor starting fast-growing churches for over 10 years, owned a six-figure marketing boutique for 12 years, produced and directed four award-winning feature films on social justice issues, and has written a dozen books.
David and his wife, Laura, have been married for over 26 years, and they live in Southern California with their two almost-grown kids who are both in college.