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KATRINA mcghee

September 3, 2020 00:14:49

JONI lang

Health and Wellness Educator
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Through her own personal journey to emotional healing, Joni learned of and experienced many different holistic modalities. Those experiences led her to the beautiful healing benefits of essential oils. As a Health and Wellness Educator for the past 10 – plus years, Joni loves sharing her passion for essential oils and helping others on their own wellness journey. She truly believes these precious oils are gifts of the earth and can literally change lives emotionally, mentally, and physically.

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Episode 59 | Messy Podcasting … or Not

June 11, 2020 00:14:31

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Episode 59 | Messy Podcasting … or Not

In this episode of the Messy Back-End of Entrepreneurship, our expert, Audrey Bell-Kearney shares what steps you need to take if you are thinking about starting your own podcast.

“A lot of people listen to podcasts because they want to learn something and be entertained along the way.”
– Alex Blumberg

AUDREY bell-kearney

CEO of ABK Media Group
& Founder of PodChix International
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How can I build, run, and grow a successful active podcast for more customers flowing in?

The first step is to decide exactly what your show is going to be about. The second step is deciding who you want to talk to. Third, decide which marketing platform you want to use. Audrey has seen great success by marketing with Pinterest.

What are some things that we need to do when starting a podcast?

Think about these questions to help create your direction. There are many little tiny things that you need to decide.

What is your topic? What are you passionate about?

Why are you starting a podcast? Many people start a podcast as a tool to help grow their business. Like in Audrey’s case the podcast may also be a business itself.

What other quetsions should you be asking yourself?

How often do you want to record and publish podcast episodes?

Do you want to interview people or not?

What do you want your podcast to do?

How long do you want your podcast episodes to be?

You need to be consistent and plan it all out. You have to be passionate about what you are talking about.

Podcasting the New Sales Funnel?

Podcasting is the new sales funnel, but you can have fun with it and make a huge difference. It is a lot more fun, entertaining and less messy!

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Episode 58 | LinkedIn to the Mess

June 4, 2020 00:14:31

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Episode 58 | LinkedIn to the Mess

In this episode of the Messy Back-End of Entrepreneurship, our expert, Kimberly Watkins-Swenk shares all the scoop about LinkedIn company pages.

“LinkedIn is no longer an online resume. It’s your digital reputation.”
– Jill Rowley

KIMBERLY watkins-swenk

Social Media & Content Strategist
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I’ve heard that I should create a LinkedIn company page. Should I create one and what content should I be marketing?

Yes, LinkedIn has the highest organic reach and engagement rate of any social media platform. If you are looking to get the most out of your social media without paying any money then LinkedIn is the way you need to go. Set up a LinkedIn company page is rather easy and Kimberly’s e-book offers the steps to follow, best practices, hashtag strategies, and more. The key to getting the most organic reach is especially on LinkedIn is interacting with your connections. The more you interact with them from your company page the more they are going to see you in their feed.

If we are LinkedIn challenged or struggling with LinkedIn, how do we engage with our business page?

Follow the clients or businesses you are targeting from your company page. Then start interacting and networking with them and sharing valuable content. It is better to posts documents as a PDF on LinkedIn. It is helpful to share your work, any blog posts and showcase your speciality services and promotions. Having more interaction on LinkedIn will help your overall search results even on Google searches. In your company put 3 of your top keywords in your description to help on searches. LinkedIn also shows which keywords are trending to help you choose your keywords.

Should we create and share our own content or the content of others?

For LinkedIn, it is best to follow the rule of thirds. One third should be industry information. Another third should be your branded content and the last third should be your blog posts and articles. Company pages are getting more functionality on LinkedIn were before they were fairly limited. They are also ranking because there are fewer company pages than personal pages. On company pages, LinkedIn should have 3-5 hashtags but should change.
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