Episode

Episode 41 | Authoring a Mess

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Episode 41 | Authoring a Mess

In this episode of the Messy Back-End of Entrepreneurship, our Expert, James Ranson, Master Wordsmith, teaches what to do after your book is published and what is the real value of a book for entrepreneurs.

“A wise person should have money in their head, but not in their heart.” – Jonathan Swift

JAMES ranson

Master Wordsmith | Author | Coach | Editor

I have written and published my book. The hard work is now starting. How do I market and make money from my book?

Congratulations on writing your book, but you are correct the hard work is starting now.

A book can help you grow your business and speak on stages, but it doesn’t just happen once you publish.

We don’t often make a ton of money by selling our book. We often make more money by giving our book away.

You are going to give the book to the people who need to see it and need to have that message in front of them, so they can work with you or put you in front of their audiences.

We are able to make a profit and return on the investment if the book helps us to get more clients for our business. The first part of how you are going to make money from your book is going to have to be a mindset shift from I have to make money by selling the book to I don’t care about selling the book. My goal is to give it away to the right people.

A book can give you a great combination of authority and personal connection with your audience.

When you give somebody this book, give it to somebody and sign it at an event, and look at your prospects and mail them a copy of the book saying I was thinking about you when I wrote this, those people are going to respond really positively and may end up working with you now or in the future or referring you.

Sheila recommends the book High Performance Habits by Brendon Burchard. He sells his books for the cost of shipping and publishing which often gets massive returns, because people are willing to share with their audience and even purchase as gifts. The marketing that authors receive is way more valuable than the money for that one book.

What should you do and not do to market your book?

  • You should not just rely on sales and making yourself an Amazon bestseller. It doesn’t help as much as you think it does. Hope is not a strategy. Putting My Foot Down by Brent Underwood
  • Make sure your book is good! Check out James’ book linked below. If you are using your book to grow your business that becomes your first impression to anyone that has never met you and your customer communication to anyone that already knows who you are. Those two things are absolutely paramount to having a good business. We want our book to guide the right people to us.
  • Instead of focusing on trying to get your book in front of thousands of people that may or may not know you or care about who you are, focus on getting it in front of hundreds of people who absolutely need what you have. They are looking for what you are offering. If you have that match you can grow a 6 figure business.
  • Figure out who that audience is. Write the book for them, use the book to reach out to them, and cultivate them as people that will benefit from being in your space.

The book isn’t going to make money for you unless you make your book make you money.

Use the book as a marketing tool for the services and products you provide that are at a much higher value and give much more benefit than simply having a book would.

Quote your book to get the word out.

James’ Offer: Visit jamesranson.com for a free digital copy of Don’t Write A Crappy Book!

Episode 40 | Pinning Messes in Pinterest

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Episode 40 | Pinning Messes on Pinterest

In this episode of the Messy Back-End of Entrepreneurship, our Expert, Braxton Wood, Content Manager, shares his secrets to having top ranking pins that drive traffic to his site.

“It’s very important for a brand to have an identity through the years, but it’s very important as well to evolve because times change so fast.” – Donitella Versace

BRAXTON wood

Marketing Technologist l Content Marketer

Braxton Wood’s greatest fascination is in exploring and sharing the infinite opportunities available for people to pursue their passions and live the American Dream. As the owner of HitMoxie, Braxton works with creative small businesses to eliminate bottlenecks and help them scale their companies with more revenue-generating activities. He’s worked with over 500 small businesses across 11 countries and especially “geeks out” over the technical side of running a business.

Pinterest seems like so much work. Is there a regular posting schedule I should have and do I have to brand everything I post with my own brand? Really how do I get Pinterest to work for me?

Pinterest can be overwhelming.

A good time to post on Pinterest is 11 AM. There is a lot of data and research to support this that you can easily find by searching for best posting times on Google.

If you have a Pinterest business account you have analytics that can answer that question specifically for your account.

It is recommended that you follow the 80/20 rule with Pinterest Marketing. You can pin 80% of other people’s content and 20% of your own content. When you pin your own content on Pinterest it is best to brand it. Always include a call to action to all content posted on Pinterest and give readers actionable information. He also includes a simple download and lead magnets to include to which gets a lot of repins.

Every single repin on Pinterest is a backlink. Those backlinks are worth gold.

One repin can get way more traction than one post on Facebook or tweet.

50-100 repins from a single piece of content can help your website to rank higher on Google and quadruple your website traffic.

Pinterest is highly ranked on Google. Often websites and pins will both rank on Google.

Pinterest business accounts are free of charge.

Process for writing a pin:

  • Keyword research using a keyword tool
  • Look at the highest search volume, highest competition, and cost per click
  • Based on those three pieces of criteria you made a decision on what keywords to use in your blog post.
  • Then write the blog post off of those keywords.
  • If you have WordPress you use Yost or Allin one SEO plug. It helps you write it toward and SEO initiative.
  • Then you use the same keyword in the description and title of your pin.

If we are looking in the business manager what is one piece of data we would look at to see if we are gaining traction?

Compare your repins with your impressions. If you are getting a lot of repins, but not a lot of visits or it is not showing up at lot then that tells you something needs to change with that pin.

Braxton’s Offer: Get my free “Spectacular Guide To Increasing Your Web Traffic With Pinterest” – https://hitmoxie.com/pinterestguide/

Episode 39 | Help! The Mess of Accounting and Bookkeeping

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Episode 39 | Help! The Mess of Accounting and Bookkeeping

In this episode of the Messy Back-End of Entrepreneurship, our Expert, Rachael Jencks, Time & Money Management Coach, helps us clear up our accounting and bookkeeping messes.

“You must gain control over your money or the lack of it will forever control you.” – Dave Ramsey

RACHAEL jencks

Time & Money Management Coach

I have avoided and stayed away from our finances thinking somehow they would sort themselves out. Deep down I have known this is a recipe for disaster, but I just don’t know where to start. Help!

Most entrepreneurs don’t know much about accounting and bookkeeping. They go into their account every day and make sure that number isn’t negative and then they pat themselves on the back and move on.

Do more than look at your online balance, because that doesn’t tell you the whole picture. It doesn’t include any online payments you have scheduled or checks you have written. Take it a step and put information together for accounting purposes.

Rachael suggests a free software called Wave.

On Wave you can enter your income and all your expenses. That will give you a much more accurate picture of where you are sitting each day. You are able to look at your profit and loss report for more information and even categorize your expenses. It helps you see exactly where your money is going and if you need to cut expenses in a certain area.

When you know where your money goes, you know where to put your focus.

Rachael is able to upload all your information, get your account set-up and coded to provide the most effective reports and information. It is important to be specific with your coding, so at the end of the year, you can see which parts of your business are producing the most or least amount of your income. Categorize each service you offer. This can help to drive your goals for the following year and help you decide where to put all your effort. Get help with this if you need it.

You are able to get so much valuable information about your business if you have it set up correctly.

Entrepreneurs just want to do what they are passionate about, and the messy stuff in the back-end like the bookkeeping and accounting gets set aside.

It is a lot easier to start a system at the beginning of your business. You know exactly where you are and get started on the right foot.

Do what you like doing best and hire out the rest.

Rachael’s Offer: https://rachaeljencks.com/knowyournumbers

Episode 38 | Build my Best Happy Non-Messy Life

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Episode 38 | Build my Best Happy Non-Messy Life

In this episode of the Messy Back-End of Entrepreneurship, our Expert, Nancy Becher, Business Growth Strategist, shares her strategies to help run your business and have your best non-messy, happy life.

“In three words I can sum up everything I’ve learned about life: it goes on.” – Robert Frost

NANCY becher

Small Business Growth Strategist | Writer | Trainer | Talk Show Host

I hope I am not alone in feeling this. I often get emotional that I am not living the life I feel I was destined to live or that I am not living my best life. I feel like there is so much more out there and more I want to see and do. How do I do this?

This is a very common struggle that many people face. We often get overwhelmed and stuck.

Nancy highly recommends creating a vision board.

After you create your vision board put it in a place that you can see it every day. Within 6 months this had a huge impact on Nancy’s life. It is a great starting put for anyone looking to make tremendous strides.

What do you like to do? What are you spending your time doing? What are you reading? What do you like to talk about? Those are the things that you are drawn to. Let’s see how you might be able to make a difference in your life and someone’s by doing the things you like to do. You have to find what you are passionate about and love doing.

Unless you absolutely love what you are doing you are not going to be able to live your best life.

Once you have your business idea you need to get the word out about your business.

A good way to look at online networking is by thinking about what value you can bring to the people in your network instead of what you can get from them.

Build a relationship with them so you can get to know them and solve a problem and provide value for them. If you don’t know what they value then you can’t provide value. When you go to an in-person networking event look for someone sitting alone and introduce yourself.

If you are doing what you love doing, talking and serving people you are going to be living your best life.

Nancy’s Offer: Want more for your business? Let us show you how you can achieve more money, more clients, more time – FAST. https://mailchi.mp/20cbbfe73095/more

Episode 37 | Solve Messy Hiring

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Episode 37 | Solve Messy Hiring

In this episode of the Messy Back-End of Entrepreneurship, our Expert, Regina Gulbinas, Life and Business Strategist, discusses building and hiring a team.

“If everyone is moving forward together, then success takes care of itself.” – Henry Ford

REGINA gulbinas

Life and Business Strategist

What do people mean by finding the right person for your team and why is that so important?

Finding the right people to support you in your business is the same as looking for a life partner in your personal life. You have to have the right partner by your side in both your business and your personal life. Having the wrong employees or even the right employees in the wrong position is going to get extremely expensive even financially.

It is critical to your life and the future of your company to have the right people to support your vision and mission.

Hire slow. Fire fast.

Take your time when you are hiring and make the choice that is best for you and your business.

If you have someone who doesn’t appreciate your vision they are not going to have a passion for what you are doing. If you have someone that doesn’t believe in what you are doing they are going to drain you. It will even begin to affect your personal life because we bring our work home with us.

At the end of the day as the CEO you are responsible for everything.

Some employees may not be the right fit for you, but they may be perfect for someone else.

Do you have a hiring process you use to try to avoid these troubles?

  • Integrity is the first thing to look at. People will show you who they are if you ask them the right questions, step back and let them speak. If there is a lack of integrity they are not a good fit for you.
  • The second thing I want to know is that they are coachable. I want to know they will respect me and my clients whether they agree with me or not. I also look to see if they would be a good fit for our team. Everything in your company will affect the bottom line.
  • Then lastly, they do need to have a level of skill and respect the mission and vision of the company.

Personality is a key for Sheila because the work her team does is a representation of her. She makes sure she gets along with her team members and that she is comfortable with them as well as their values line up.

We can train any tech skills they need, but you can’t teach integrity, kindness, and respect.

Body language and energy can help you get to know them even more. Regina will often stay quiet, so they will continue to elaborate on their responses.

What do you do if you find that somebody is not a good fit?

Some serious offenses just have to be rectified by letting them go. Theft, dishonesty, disrespect can’t be put up with.

Sometimes we have good people in the wrong positions, so moving an employee to a position that is a better fit solves the problem. If they are not a good fit for you then you are not a good fit for them and they will be much happier somewhere else.

It is key to understand where your team members can thrive. Open lines of communication with your employees can help you to be on the same page.

Regina’s Offer: New guide called “How to Fail-Proof Your Business in Any Industry” https://bit.ly/2lWvHyO

Episode 36 | Mindset and Messy Finances

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Episode 36 | Mindset and Messy Finances

In this episode of the Messy Back-End of Entrepreneurship, our Expert, Dana Pharant, Business Performance Coach, discusses money mindset.

“It’s not how much money you make, but how much money you keep, how hard it works for you, and how many generations you keep it for.” – Robert Kiyosaki

DANA pharant

Business Performance Coach | Author | Speaker

I am setting some big financial goals for myself and for my business. How do I get my mindset in gear for making bigger money?

First, we need to talk about the foundation for changing our mindset. Start with the base, because we need a good foundation. Where are our foundational beliefs? Many life experiences can affect our foundation (core personal struggles), so we need to address those pieces first and foremost.

Money coming in ultimately is about feeling worthy and deserving of it.

If you don’t expect that the actions you are taking are going to lead to money then your deserve and worthy levels really need to be boosted up. It is about noticing these things and doing the deeper inner work to move them out. You have to change it at the root.

With our kids, we need to change our language. Instead of saying “we can’t afford” we should change it to, “We don’t have the money right now. Then discuss how you can get the money for the item, and make a plan.

When we really specify what we desire and where we want to move our lifestyle, we have a clear picture of what the money is you require, where it’s going, and how that is going to feel. That actually sets it into motion and that is when the shift happens.

We need to do the core work, have a plan, put the plan into action, and clear out what is in the way from taking action.

Sheila is reading and suggests: Think and Grow Rich By: Napoleon Hill

When we are having fun in our lives, we attract more money.

When we are having fun we attract more people, have more fun, and feel better about ourselves.

Dana’s Offer: Free copy of Become a Badass In Business – www.innerdominatrix.com

Episode 35 | Don’t Mess the Podcast Seat

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Episode 35 | Don’t Mess the Podcast Seat

In this episode of the Messy Back-End of Entrepreneurship, our Expert, Mark Deal, Podcast Director, discusses the importance of having a website as a podcaster.

“The medium of podcasting and the personal nature of it, the relationship you build with your listeners and the relationship they have with you—they could be just sitting there, chuckling and listening… there’s nothing like that.” – Mark Maron

 

MARK deal

Podcast Director

How do I track listeners? I can only really see where to find out how many downloads I have. It seems to me that it not the real number of listeners.

You can go into Apple Podcast Connect and look at how many listeners you have that are on IOS 10 or later (which is a small subset of the listeners) and see where they drop off. Check how many people are listening to the front, skip your ads, and how many people make it to the end.

Treat downloads as your leading indicator.

Sponsors and advertisers don’t typically ask how many listeners you have. Instead, they ask how many downloads you have. Most sponsors want shows with at least 5,000 downloads per episode in a thirty day period. That is 7% of all podcasts.

Your website is another great leading indicator.

If you have a podcast coming out on Monday, and a spike on your website on Tuesday and Wednesday. It is a good chance they are visiting your website. If you podcast episodes point to a specific page or post on your website then you can gauge the number of downloads I get versus the number of people that visit the website.

Focus on where you want to drive the needle – do you want more people to visit your website or listen to your show. Once you decide, against accordingly depending on what you want.

What are some great ways to drive podcast downloads?

There are two places to go to get podcast listeners. First, go where your podcast listeners are and be present with them on that social media platform in a nonspammy way. Second, go where people are listening to podcasts. Go seek out those shows to be a guest on and be interview there. Go on podcasts that are relevant to your market.

Do you think podcasters need websites?

If you are spending the time and doing all this work to create and produce a podcast then you absolutely show have a website. People are going to be able to find you a whole lot easier. Many people search Google for podcasts or search for topics you have in your show notes and those will bring them to you. Google is actually ranking websites with podcasts higher.

On a website, you can also showcase your guests and help give them more publicity.

Check out Marc’s Facebook’s group: Podcast Guests Experts https://www.facebook.com/groups/PodcastGuestExperts/

Check out Podserve an awesome podcast platform – podserve.fm/messP

Episode 34 | Social Messes Nobody Cares About

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Episode 34 | Social Messes Nobody Cares About

 

Thank you to our co-host Renee Charbonneau for filling in on this episode! Renee is an online marketing strategist who really knows her stuff. 

 

In this episode of the Messy Back-End of Entrepreneurship, our Expert, Bryson Tagart discusses how to use social media to get your customers or clients to follow you on social media.

“We need to activate your fans. Don’t just collect them like baseball cards.”

-Jay Baer

BRYSON taggart

Realtor

Your customers really don’t care about what you actually do…

They care about YOU and what you can do for them. Don’t just post information about your business. Your customers really don’t care about your passion. 

They want to know what you’re doing, who you are, and how you can help then.

Bryson has a photographer following his wife and himself around to capture the “real life” of their realtor. They love seeing that he is a normal person, he is a great husband, and his wife and he have loads of fun.

Why would they work with you?

It’s about personal branding these days. Customers want to hire a real person, not a business. They want to know the individual behind the brand.

If they like you, then you’ll have a better relationship with your customers because they will be attracted to your personality as much as your skills.

It’s all about them, not you or what you do! 

Listen in as Bryson shares his tips on how to build relationships with your customers on social media. 

Subscribe on your favorite podcast platform

Episode 33 | Messy Start in the Wrong Direction

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Episode 33 | Messy Start in the Wrong Direction

In this episode of the Messy Back-End of Entrepreneurship, our Expert, Kat McLead, Business Coach, discusses new businesses and what to do if you need to pivot or build the business you truly want.

“Don’t worry about people stealing your design work. Worry about the day they stop.” – Jeffrey Zeldman

KAT mclead

Business Coach

I’ve started my business, but it seems that I may have missed that beautiful space where I loved working and I wonder how can I find that sweet spot?

This is SO common! You mostly will pivot your business in the next 3-5 years as you grow and evolve.

There are actionable steps that can make your current business more enjoyable.

Ask yourself is there a part of my business that I enjoy the most. Do I enjoy any part of my business? Niching down further into that area may be key. Release being fearful that you are going to lose clientele because usually, you gain higher-level clients the further down you niche.
When you find the subset of your business that brings you the most pleasure and that is going to attract the people that know you are their person.

If you are in business and being successful, but honestly can’t say there is a part you enjoy that is okay too. Once you start a business and you have success and are able to get clients you can repeat that.

Business is repeatable!

This time you are going to pick your right idea, reach your target audience, and make that offer and solve that problem for them then you can success on your terms. This time you are going to make sure that you choose what feels good and you love your business from you from the start.

You will find the most business success and actually enjoy it by narrowing it down your business down to exactly how you want to help your clients.

When you really go specific you attract those clients, they appreciate you more and you get to work in your own zone of genius.

Any tips for niching down? Many people are very reluctant to niche down.

When you get a letter in the mail that says dear resident we don’t even take the time to read it. However, if I get a piece of mail address to a very specific audience that addresses us we would definitely take the time to open it and read it.

Niching down gets the attention of the target audience you like working the most with.

When you try to land everyone you actually don’t land any clients. It allows you to focus on the clients you really want to help and work with. When you niche down you attract a better quality of person and people that more resonate with you.

When you niche down your branding, your messaging, programs, and you become more clear.

Kat’s Offer: 4 Key Steps to Starting Your Own Ideal, High-Profit Business as a busy Stay at Home Mom FREE training on how to create YOUR dream business.

In it you’ll discover

  • The top 3 mistakes that SAHMs make when starting out and how to avoid them (Betcha you’ve already made one!)
  • My 4 Step System for having Clients excited to PAY YOU
  • The EXACT blueprint for starting a successful business
  • The trap of the Online Low-Profit Business-and what to do instead (This derails the dreams of so many SAHMs before they even get started)

Click here to get access to the FREE training:

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Episode 32 | Brand My Mess

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Episode 32 | Brand My Mess

In this episode of the Messy Back-End of Entrepreneurship, our Expert, Jay Owen, Marketing & Branding Guru, discusses how to make our own stories about our customers so that they really resonate with our message.

“People trust those who understand them, and they trust brands that understand them too.” – Donald Miller

Branding is part of the front-end and the back-end of the messy. It is so easy to focus on what your clients need that you don’t take care of your own company. It is often hard getting to the point where we are working on the business and not just in the business.

Good messaging so you can tell your story well is a big piece of that.

We changed the framework of about how we talk about ourselves and our clients about two years and have seen enormous growth.

The story is not about us. It is about the customer’s wants and problem. You need to invite the customer into the story. We emphasize with their problem and show that we have the authority to solve that problem.

How do we change our mindset on this?

Bringing in outside counsel and being willing to listen and admit that we don’t know everything. You need to change your company perspective first, and then invite your customer into your story.

Sell your strengths. Buy your weaknesses.

Sometimes it is our job to guide the customer where they need to go and sometimes we need to ask for their input.

Jay’s company helps customers build out a marketing blueprint and story brand to help tell their story in the way that invites the customer in.

Jay’s Offer: Building a Business That Lasts by Jay Owen at https://getjaysbook.com