Episode

EP 68 | Don’t Mess with Your Family

Work/Life Balance is something all entrepreneurs struggle with. We all started businesses for different reasons and most of us did it to have more time with family or provide more for them. However, we quickly find that we have lost touch with the family and the business takes over. Listen as our expert, Forbes Riley, actually takes a phone call in the middle of our recording because she promised she would.

EP 67 | What Mess Do You Really Want?

What do you want? This is a question that many of us answer in a non-action-taking way. Listen in as our expert, Forbes Riley, coaches Nate and Sheila live during the podcast to show you how to really find out what mess you want. It’s time to answer those big questions in a big way.

Episode 66 | Messy Client Attractions

Marketing is all about attracting the right clients at the right time. Join our expert, Jonny Cooper, as he shares his advice on how to get your clients flocking to you and buying from you.

Episode 65 | Don’t Mess with the Video

BROUGHT TO YOU BY

YES! Women's Network

Episode 65

Video is king and we all need it to grow our businesses. It helps our customers know who we are and why they will be excited to work with us. Listen in as our expert, Morgan Steinagel, shares his advice on what it takes to make a great video for your business.
“To get to the next level, you gotta learn to get comfortable being uncomfortable.” – Eric Thomas

MORGAN stainagel

Video Marketer

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Episode 64 | Write Out the Mess and Publish

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YES! Women's Network

 

Episode 62 | Messy Deals Can Be Costly

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“To get to the next level, you gotta learn to get comfortable being uncomfortable.”
– Eric Thomas

PAIGE fieldsted

Body Positivity Advocate l Blogger

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Episode 63 | Vendor Messes to Avoid at Events

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YES! Women's Network

 

Episode 63 | Vendor Messes to Avoid at Events

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“To get to the next level, you gotta learn to get comfortable being uncomfortable.”
– Eric Thomas

JONI lang

Health and Wellness Educator

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EP 62 | Messy Deals Can Be Costly

SPONSORED BY

YES! Women's Network

 

Episode 62 | Messy Deals Can Be Costly

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“To get to the next level, you gotta learn to get comfortable being uncomfortable.”
– Eric Thomas

TINA pittman

Certified Public Accountant and a Certified Tax Coach

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Episode 61 | Virtual Assistants Hit and Mess

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Episode 61 | Virtual Assistants Hit and Mess

Businesses need to hire out their work. Online businesses often hire virtual assistants to help them tackle the day to day tasks that keep them from working on other important things. Join our expert, Rochelle Sanchez, as she shares the when and what you need to hire out and how to get ready.
“Do what you do best and outsource the rest.” – Peter Drucker

ROCHELLE sanchez

Project Manager & Business Coach

I’m thinking of hiring a virtual assistant. I’m struggling to find out which tasks can be outsourced and how to trust someone with my brand. Basically I don’t know where or how to start.

First, it is important to have a marketing plan in place before you hire a virtual assistant.

If you are investing in another person or team then you need to know what the ROI of the tasks you are giving to them. ROI is the return on investment.

It is important to know how you want your business to grow before you hire help.

Start by making a list of the things you are doing that you don’t want to do.

If you are not good at something, or you don’t like something then hire it out.

Start tracking your time. Toggl is a great free tool for tracking your time.

Knowing how much time tasks are taking will give you more appreciation when you no longer have to do those tasks.

Appreciation and having a relationship can often lead to a long-term relationship with your virtual assistant.

Social media is a great way to meet and get to know potential virtual assistants.

Look for clients that are referring their VA on social media.

You can also give a virtual assistant a test project before hiring them.

Episode 60 | Messing Up Email Automation

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Episode 60 | Messing UP Email Automation

Email marketing and automation will save any business time and money. When done right customers feel like they are being well taken care of. Join us as our expert, Tyler Garns, who shares his advice on how and what to automate and why. This is a great one for new businesses for sure!

“Instead of using technology to optimize processes, think about using technology to enhance human interaction.”
– Tony Zambito

TYLER garns

Box Out Marketing Award-Winning, World-Renowned Marketer

Which email and marketing automation service would you recommend for a business with 1000 or less subscribers?

Email marketing is one of the keys you need to utilize to market to your customers.

There are email marketing tools that are basic tools that you can utilize to put in your list of contacts and send broadcast emails.

The next step is marketing automation tools where you can set up automated sequences to do follow-up for you. Setting it up takes a fair amount of work and understanding.

Which category do I fall in? Do I need email marketing tools or marketing automation tools?

Automation doesn’t happen automatically, you have to build the automation.

What function will the automated tool take care of for me, so I don’t have to pay a person to do it?

The automation tool is almost like an employee. You have to train them and put the systems into place.

The end goal is to create a situation that builds a stronger relationship with your audience, builds trust, and requires less time and energy from you.

How can I build the most amazing experience for my customers?

It is more important to create an amazing experience for your customers.

If it tires you out, hire it out.

Many automation tools can automate marketing and internal workflow also.

The key is to understand where your audience is and how they interact.

Email, social media, text messages can all be automated.

Don’t get overwhelmed with the massive possibilities. Just start somewhere.

Episode 59 | Messy Podcasting … or Not

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Episode 59 | Messy Podcasting … or Not

In this episode of the Messy Back-End of Entrepreneurship, our expert, Audrey Bell-Kearney shares what steps you need to take if you are thinking about starting your own podcast.

“A lot of people listen to podcasts because they want to learn something and be entertained along the way.”
– Alex Blumberg

AUDREY bell-kearney

CEO of ABK Media Group
& Founder of PodChix International

How can I build, run, and grow a successful active podcast for more customers flowing in?

The first step is to decide exactly what your show is going to be about. The second step is deciding who you want to talk to. Third, decide which marketing platform you want to use. Audrey has seen great success by marketing with Pinterest.

What are some things that we need to do when starting a podcast?

Think about these questions to help create your direction. There are many little tiny things that you need to decide.

What is your topic? What are you passionate about?

Why are you starting a podcast? Many people start a podcast as a tool to help grow their business. Like in Audrey’s case the podcast may also be a business itself.

What other quetsions should you be asking yourself?

How often do you want to record and publish podcast episodes?

Do you want to interview people or not?

What do you want your podcast to do?

How long do you want your podcast episodes to be?

You need to be consistent and plan it all out. You have to be passionate about what you are talking about.

Podcasting the New Sales Funnel?

Podcasting is the new sales funnel, but you can have fun with it and make a huge difference. It is a lot more fun, entertaining and less messy!