Trisha Cordes



Marketing Technologist l Content Marketer

Braxton Wood’s greatest fascination is in exploring and sharing the infinite opportunities available for people to pursue their passions and live the American Dream. As the owner of HitMoxie, Braxton works with creative small businesses to eliminate bottlenecks and help them scale their companies with more revenue-generating activities. He’s worked with over 500 small businesses across 11 countries and especially “geeks out” over the technical side of running a business.

Episode 39 | Help! The Mess of Accounting and Bookkeeping


Episode 39 | Help! The Mess of Accounting and Bookkeeping

In this episode of the Messy Back-End of Entrepreneurship, our Expert, Rachael Jencks, Time & Money Management Coach, helps us clear up our accounting and bookkeeping messes.

“You must gain control over your money or the lack of it will forever control you.” – Dave Ramsey

RACHAEL jencks

Time & Money Management Coach

I have avoided and stayed away from our finances thinking somehow they would sort themselves out. Deep down I have known this is a recipe for disaster, but I just don’t know where to start. Help!

Most entrepreneurs don’t know much about accounting and bookkeeping. They go into their account every day and make sure that number isn’t negative and then they pat themselves on the back and move on.

Do more than look at your online balance, because that doesn’t tell you the whole picture. It doesn’t include any online payments you have scheduled or checks you have written. Take it a step and put information together for accounting purposes.

Rachael suggests a free software called Wave.

On Wave you can enter your income and all your expenses. That will give you a much more accurate picture of where you are sitting each day. You are able to look at your profit and loss report for more information and even categorize your expenses. It helps you see exactly where your money is going and if you need to cut expenses in a certain area.

When you know where your money goes, you know where to put your focus.

Rachael is able to upload all your information, get your account set-up and coded to provide the most effective reports and information. It is important to be specific with your coding, so at the end of the year, you can see which parts of your business are producing the most or least amount of your income. Categorize each service you offer. This can help to drive your goals for the following year and help you decide where to put all your effort. Get help with this if you need it.

You are able to get so much valuable information about your business if you have it set up correctly.

Entrepreneurs just want to do what they are passionate about, and the messy stuff in the back-end like the bookkeeping and accounting gets set aside.

It is a lot easier to start a system at the beginning of your business. You know exactly where you are and get started on the right foot.

Do what you like doing best and hire out the rest.

Rachael’s Offer:

RACHAEL jencks

RACHAEL jencks

Time & Money Management Coach

Rachael is a time and money management coach who helps moms create financial abundance in their business while creating more time with their families. She uses a 3 step framework which includes Time Creation, Profit Maximization, and KICK ass Strategy.

She is a mom of 6 who went to school for a LONG time to become an attorney and CPA just to decide that she wanted to stay home with her kids. She founded Moms on the Rise to help other moms find work-life balance so that they could have the same time freedom and financial stability.

NANCY becher

NANCY becher

Small Business Growth Strategist | Writer | Trainer | Talk Show Host

Known as the Chief Flying Pig Wrangler, Nancy Becher is an internationally known small business growth strategist, writer, trainer and talk show host. Nancy is recognized for her authentic approach to helping business owners create and run their behind the scene business. Through planning and strategy, Nancy guides her clients to figure out where they want to go, what they want to do, and how they’re going to do it in order to make their businesses more efficient and cost effective.
Having been involved in small business herself for over 30 years Nancy has a great understanding of how to build and position success in your business.
Through her own journey of business growth, Nancy has spent thousands of hours learning the tools, techniques and strategies that allow her to show her clients how to run their businesses successfully for themselves. She does that through one to one coaching, her weekly podcast “don’t wait till pigs fly”, and her long running, successful mastermind program “Monthly Entrepreneur Growth Academy”. Her book, Baby Steps to Starting and Running a Small Business will be available soon. She has written for small business magazines, her blog has been published around the world, and she has thousands of followers on social media. Her most recent engagement is as a small business mentor for SCORE, a division of the United States Small Business Administration.

Episode 38 | Build my Best Happy Non-Messy Life


Episode 38 | Build my Best Happy Non-Messy Life

In this episode of the Messy Back-End of Entrepreneurship, our Expert, Nancy Becher, Business Growth Strategist, shares her strategies to help run your business and have your best non-messy, happy life.

“In three words I can sum up everything I’ve learned about life: it goes on.” – Robert Frost

NANCY becher

Small Business Growth Strategist | Writer | Trainer | Talk Show Host

I hope I am not alone in feeling this. I often get emotional that I am not living the life I feel I was destined to live or that I am not living my best life. I feel like there is so much more out there and more I want to see and do. How do I do this?

This is a very common struggle that many people face. We often get overwhelmed and stuck.

Nancy highly recommends creating a vision board.

After you create your vision board put it in a place that you can see it every day. Within 6 months this had a huge impact on Nancy’s life. It is a great starting put for anyone looking to make tremendous strides.

What do you like to do? What are you spending your time doing? What are you reading? What do you like to talk about? Those are the things that you are drawn to. Let’s see how you might be able to make a difference in your life and someone’s by doing the things you like to do. You have to find what you are passionate about and love doing.

Unless you absolutely love what you are doing you are not going to be able to live your best life.

Once you have your business idea you need to get the word out about your business.

A good way to look at online networking is by thinking about what value you can bring to the people in your network instead of what you can get from them.

Build a relationship with them so you can get to know them and solve a problem and provide value for them. If you don’t know what they value then you can’t provide value. When you go to an in-person networking event look for someone sitting alone and introduce yourself.

If you are doing what you love doing, talking and serving people you are going to be living your best life.

Nancy’s Offer: Want more for your business? Let us show you how you can achieve more money, more clients, more time – FAST.

Episode 37 | Solve Messy Hiring


Episode 37 | Solve Messy Hiring

In this episode of the Messy Back-End of Entrepreneurship, our Expert, Regina Gulbinas, Life and Business Strategist, discusses building and hiring a team.

“If everyone is moving forward together, then success takes care of itself.” – Henry Ford

REGINA gulbinas

Life and Business Strategist

What do people mean by finding the right person for your team and why is that so important?

Finding the right people to support you in your business is the same as looking for a life partner in your personal life. You have to have the right partner by your side in both your business and your personal life. Having the wrong employees or even the right employees in the wrong position is going to get extremely expensive even financially.

It is critical to your life and the future of your company to have the right people to support your vision and mission.

Hire slow. Fire fast.

Take your time when you are hiring and make the choice that is best for you and your business.

If you have someone who doesn’t appreciate your vision they are not going to have a passion for what you are doing. If you have someone that doesn’t believe in what you are doing they are going to drain you. It will even begin to affect your personal life because we bring our work home with us.

At the end of the day as the CEO you are responsible for everything.

Some employees may not be the right fit for you, but they may be perfect for someone else.

Do you have a hiring process you use to try to avoid these troubles?

  • Integrity is the first thing to look at. People will show you who they are if you ask them the right questions, step back and let them speak. If there is a lack of integrity they are not a good fit for you.
  • The second thing I want to know is that they are coachable. I want to know they will respect me and my clients whether they agree with me or not. I also look to see if they would be a good fit for our team. Everything in your company will affect the bottom line.
  • Then lastly, they do need to have a level of skill and respect the mission and vision of the company.

Personality is a key for Sheila because the work her team does is a representation of her. She makes sure she gets along with her team members and that she is comfortable with them as well as their values line up.

We can train any tech skills they need, but you can’t teach integrity, kindness, and respect.

Body language and energy can help you get to know them even more. Regina will often stay quiet, so they will continue to elaborate on their responses.

What do you do if you find that somebody is not a good fit?

Some serious offenses just have to be rectified by letting them go. Theft, dishonesty, disrespect can’t be put up with.

Sometimes we have good people in the wrong positions, so moving an employee to a position that is a better fit solves the problem. If they are not a good fit for you then you are not a good fit for them and they will be much happier somewhere else.

It is key to understand where your team members can thrive. Open lines of communication with your employees can help you to be on the same page.

Regina’s Offer: New guide called “How to Fail-Proof Your Business in Any Industry”

Episode 36 | Mindset and Messy Finances


Episode 36 | Mindset and Messy Finances

In this episode of the Messy Back-End of Entrepreneurship, our Expert, Dana Pharant, Business Performance Coach, discusses money mindset.

“It’s not how much money you make, but how much money you keep, how hard it works for you, and how many generations you keep it for.” – Robert Kiyosaki

DANA pharant

Business Performance Coach | Author | Speaker

I am setting some big financial goals for myself and for my business. How do I get my mindset in gear for making bigger money?

First, we need to talk about the foundation for changing our mindset. Start with the base, because we need a good foundation. Where are our foundational beliefs? Many life experiences can affect our foundation (core personal struggles), so we need to address those pieces first and foremost.

Money coming in ultimately is about feeling worthy and deserving of it.

If you don’t expect that the actions you are taking are going to lead to money then your deserve and worthy levels really need to be boosted up. It is about noticing these things and doing the deeper inner work to move them out. You have to change it at the root.

With our kids, we need to change our language. Instead of saying “we can’t afford” we should change it to, “We don’t have the money right now. Then discuss how you can get the money for the item, and make a plan.

When we really specify what we desire and where we want to move our lifestyle, we have a clear picture of what the money is you require, where it’s going, and how that is going to feel. That actually sets it into motion and that is when the shift happens.

We need to do the core work, have a plan, put the plan into action, and clear out what is in the way from taking action.

Sheila is reading and suggests: Think and Grow Rich By: Napoleon Hill

When we are having fun in our lives, we attract more money.

When we are having fun we attract more people, have more fun, and feel better about ourselves.

Dana’s Offer: Free copy of Become a Badass In Business –

MARK deal

MARK deal

Podcast Director

Mark Deal is a nationally recognized expert and local leader in Podcasting. He has been podcasting for over 7 years, works as a Podcast Director for branded shows, serves as the Organizer of Podcast Atlanta, the Founder of Podcast Guest Academy, and leads various communities totaling nearly 8,000 in the podcasting industry. He also enjoys speaking at various conferences and working with other industry leaders to solve common podcasting challenges. His primary focus is showing people how to take their podcast guest appearances from boring to soaring with measurable impact.

Episode 35 | Don’t Mess the Podcast Seat


Episode 35 | Don’t Mess the Podcast Seat

In this episode of the Messy Back-End of Entrepreneurship, our Expert, Mark Deal, Podcast Director, discusses the importance of having a website as a podcaster.

“The medium of podcasting and the personal nature of it, the relationship you build with your listeners and the relationship they have with you—they could be just sitting there, chuckling and listening… there’s nothing like that.” – Mark Maron


MARK deal

Podcast Director

How do I track listeners? I can only really see where to find out how many downloads I have. It seems to me that it not the real number of listeners.

You can go into Apple Podcast Connect and look at how many listeners you have that are on IOS 10 or later (which is a small subset of the listeners) and see where they drop off. Check how many people are listening to the front, skip your ads, and how many people make it to the end.

Treat downloads as your leading indicator.

Sponsors and advertisers don’t typically ask how many listeners you have. Instead, they ask how many downloads you have. Most sponsors want shows with at least 5,000 downloads per episode in a thirty day period. That is 7% of all podcasts.

Your website is another great leading indicator.

If you have a podcast coming out on Monday, and a spike on your website on Tuesday and Wednesday. It is a good chance they are visiting your website. If you podcast episodes point to a specific page or post on your website then you can gauge the number of downloads I get versus the number of people that visit the website.

Focus on where you want to drive the needle – do you want more people to visit your website or listen to your show. Once you decide, against accordingly depending on what you want.

What are some great ways to drive podcast downloads?

There are two places to go to get podcast listeners. First, go where your podcast listeners are and be present with them on that social media platform in a nonspammy way. Second, go where people are listening to podcasts. Go seek out those shows to be a guest on and be interview there. Go on podcasts that are relevant to your market.

Do you think podcasters need websites?

If you are spending the time and doing all this work to create and produce a podcast then you absolutely show have a website. People are going to be able to find you a whole lot easier. Many people search Google for podcasts or search for topics you have in your show notes and those will bring them to you. Google is actually ranking websites with podcasts higher.

On a website, you can also showcase your guests and help give them more publicity.

Check out Marc’s Facebook’s group: Podcast Guests Experts

Check out Podserve an awesome podcast platform –

JAY owen

I have always loved technology. From a young age, my hands were often found glued to a keyboard. My venture into the design and internet world started around age 12 when my parents bought their first family Mac – it was a Performa 575. I started designing and learning about this great new thing that was coming…. “The World Wide Web.” After working at a technology firm in Jacksonville from the age of 15-17, a friend (Justin Filoseta) and I started Design Extensions in June of 1999. Since that time, Design Extensions has taken on a life of its own – pulling in clients from dozens of industries all across the United States. While originally I managed all aspects of Design Extension, my current duties include design review, project management, marketing, and making customers smile. When not working on the business, I can usually be found spending time with my wife, Claire, and our five children Hayden, Oliver, Lincoln, Eden and Eva.