Sheila Logan

Episode 10 | Leaving a Mess at the Start


Episode 10 | Leaving a Mess at the Start

In this episode of the Messy Back-End of Entrepreneurship, our Expert, Mike Kawula discusses beginning messes of entrepreneurship.

“You have to see failure as the beginning and the middle, but never entertain it as an end” – Jessica Herrin

Trish Thomason
Lori Karpman
Pooja Krishna

How do I know what business to start?

  • First, ask yourself what are your hobbies and what do you like to do.
  • For every passion there is a business.
  • Ask your friends and family what do you think I am good at. Often we are amazed about what talent and skills that they come back with that you don’t even realize. Those talents and skills can be a huge help when you are deciding what kind of business you should start.
  • Go with your passion and what excites you. Don’t set your heart on it, because businesses often evolve.

We often have to just find a solution to a problem that we face in our own life. Then think about how you can solve that problem for yourself and others.

What are you doing now? Can you do that for yourself at home?

What should you name your business?

  • Pair what you do with another word.
  • Often unique names help you to be able to get a domain name easily. You can check if the domain name you want is available. Many people create names based on their lives, for example, their child’s name.
  • Make sure you have a powerful tag line so I instantly know what you do and what value you bring to your audience.

What are the basics you need in place before taking on a new client?

  • Nowadays you don’t really need anything except the skill to perform the task you say you are going to do.
  • You can find your domain and start your social media platforms, but honestly, the best thing is to start taking on customers and getting that experience.
  • Some things can come in time. Take one step at a time. If you have a skill, you have a business.
  • If you have skills and the proper system for taking money you are ready to start.

Find your passion, help other people and get out there!

Adam Neumann, co-founder of WeWork says, “People are the most important thing. Business model and product will follow if have the right people.”

Jas Bagniewski, co-founder of Eve Sleep says, “Don’t get distracted. Never tell yourself that you need to be the biggest brand in the world. Start by working on what you need at the present moment and then what you need to do tomorrow. So, set yourself manageable targets.”

Expert Mike Kawula

Michael Kawula

What are the next steps right after you start your business?

When starting your business make sure to be humble. Don’t be married to your idea and be willing to pivot.

  • Do your research and check out 5-10 competitors that are in the space you want to be in. Research their social media and sign up for their free offer.
  • The key is to have their e-mails go to a separate e-mail folder for 10 days and just ignore them. Then after 10 days go look at all the folders. You can learn many things: what subject lines are they using, what are they giving away, what copy are they using. They are probably touching on many of the pain points of your market.
  • You can actually reverse engineer the sales funnel you are going to use.

Research your competition, follow and learn what they are doing right, and make it your own.

When you step outside of your industry you are going to get ideas that you can twist and make work in your own industry. Then that will spiral you to the top of your list because you’re not doing the same thing that everybody else is doing.

What are some pitfalls that entrepreneurs need to watch for when they are first starting out?

We really need to take excellent care of our customers. It is important to build that relationship and ask for their feedback. We can learn a lot from our customers and make our business and products that much better. Often we scale our business and step back, but staying plugged in with your customers is key.

There are four things to grow your business:

  1. Traffic
  2. Activating your traffic
  3. Overservice and delight your customer
  4. Word of mouth creates more traffic

Episode 9 | Balance the Mess of Family/Life & Biz


Episode 9 | Balance the Mess of Family/Life & Biz

In this episode of the Messy Back-End of Entrepreneurship, our Expert, Leta Greene, Confidence Expert, shares ideas on how to take care of yourself, your family and create something that’s remarkable.

“You don’t have to make yourself miserable to be successful.”
-Andrew Wilkinson

Trish Thomason
Pooja Krishna
David Eggertsen

Today’s E-Mess: I have young children at home who are not yet in school. I want to help with the expenses of the family, but I can not go outside of the home to work due to the cost of child care, daycare, transportation and more. Plus I would like to be home with my children while they are growing up. How can I balance the client work I finally have coming in with taking care of my family? Is that even possible?

Trish: Balancing work and life with little kids can definitely be tough. You get a lot more flexibility as an entrepreneur when you get to have your own clients and control your time. The key is scheduling, planning, delegating and not feeling guilty for spending time with your family. As you bring in a little more income you can delegate more tasks including housekeeping. You have to accept help where you can. Say no to certain things you can’t do. Accept the time you have available, take in help and delegate what you can. Shoot for the stars, but understand that your priorities are a little different when you have small kids at home and that’s okay.

David: The key is systems with your business and your family. His family uses Teaching Self Government as a system to run their family ( They offer tools to help train your children to self govern. It is more about quality of time instead of quantity of time. Whether you are with your kids or at work make sure you are all in wherever you are at. Be flexible and live life with purpose.

Pooja: The first thing to remember is the balance is always going to be dynamic and always changing. Don’t be hard on yourself and go with the flow. It is important to set up a system. She works on a split shift. She works in the morning and then again when her daughter goes to bed. Plan your work around nap times. Prioritize what is important on any given day. Make chores and fitness a family activity. You’re with your kids having fun and getting things done. They even listen to Ted talks as a family.

Michael Kawula’s e-mail – What you really need to do is take care of yourself, your family and create something that is remarkable that you are proud of and will have an impact on the world the way you really want. Don’t get caught up in the weeds or noise of online space. Follow the basic fundamentals of business and take care of yourself, your family and those you come in touch with.

LETA Greene

International Speaker | Best-Selling Author

Balancing Family and Work

How little I can do to make sure I am presentable? When we are getting ready for the day we are usually getting ready from a place of shame and the feeling that we have to.

Make it systemized to save time.

Life is meant to be fun and enjoyable. If we are doing something everyday day because we have to, it sucks are brain energy. Our brains can’t be creative or in a problem-solving mode.

Give your kids a task and it could even be watching TV so that you have time to get ready for the day. She then takes time to shed the negativity, and she looks at her schedule to see how she needs to dress for the day.

Be very conscious as you are getting ready for the day to not say anything to yourself that you wouldn’t say to a child.

Instead of putting on a mask of professionalism or confidence, we need to actually become those things. The way to become those things is to work on them daily.

Be very intentional about how you are presenting yourself to yourself.

We spend tons of time comparing ourselves to others in person and online. It doesn’t take from anyone else to like yourself. 83% of our thoughts are negative. If you don’t replace those thoughts with empowering and positive thoughts throughout the day you will self-sabotage.

If you are not balanced, you can’t begin to balance home and work.

It is not selfish to take care of yourself and your family first.

You can be humble and confident. Those are not conflicting because if you are truly confident you want feedback. You also want to help and serve people.

We can’t take responsibility for how other people are perceiving us, especially If we are showing up in a true and authentic place. If people are not perceiving us the way we want we can take that as feedback, but realize where the feedback is coming from.

Leta’s Offer: 15-minute call to see how I may help.

Episode 8 | Messes in the Systems


Episode 8 | Pinning Messes on Pinterest

In this episode of the Messy Back-End of Entrepreneurship, our Expert, Pam Langord, Marketing Strategist, shares her tips and tricks for avoiding the messy systems and processes.

“Failure is simply the opportunity to begin again, this time more intelligently.” – Henry Ford

David Eggertsen
Katie Mazzocco
John Chandler

What is a system and why do we need to have them?

David – Systems are all about making you more productive in what you do and helping you to be more efficient with your time. Systems should be saving you time and not using more of your time. Hiring a virtual assistant is often a great idea, so you can focus on more important tasks. David loves Trello for managing projects.

Most importantly a system should be saving you time and making you money.

E-myth by Michael Gerber is a great book to read and learn all about systems. The Four Hour Work Week By: Tim Ferriss is another great suggestion.

How do you create your system and where do you go from there?

Katie – Start with things that you do most often that you don’t enjoy doing the most or you struggle with and are the biggest time wasters. Once you identify what system you want to start with the goal is that you actually map out step by step exactly every single step. You can write it out or create an online document. You can create an operations manual where you keep track of all your systems in one place. Use that information by either saving yourself time and following the steps every time you go to do that activity or by outsourcing or delegating that activity. Asana and Trello both work well for tracking these systems. Systems save you time and become more efficient by streamlining the process and when you are to pass it off or outsource it then you have it all ready. When you are ready to grow your team you are prepared for the transition and can hand it over.

John – If you work on your own or you have a small team and you have a lot of clients, your time will fill up really fast. You need to learn to automate systems and processes as much as you can, so you can reinvest that time into other things and ultimately increasing revenue for the company.

Review all the systems and processes you do in one workweek. Write down how much time it takes you on average to complete that system or process. Then take the one area that takes up the most of your time and then look for a platform or system that can automate that. With the technology available today we can automate a lot of our business.

Facebook groups are a great resource. Ask how they are handling that situation and see if one of the suggestions will work for you.

Save two hours a day… contact Katie.

PAM langord

Marketing Implementation Strategist

What do we need to understand about systems and processes?

Use the KISS method – Keep It Stupidly Simple especially when you are getting started with your business. There are so many platforms and options. Start by listing what qualities you are looking for and what you can live with. Perfect doesn’t exist, you can then easily find the one that works best for you. Find the one that feels good to you and go with your gut. Don’t get distracted by other shiny objects.

What pitfalls do I need to watch out for in my systems and processes?

  • Use the tools that work best for you
  • Avoid overlapping and redundant systems
  • Prepare for growth when choosing a tool, but don’t overdo it.

Peeble in a Jar Theory – Start with the big rocks first. The big rocks are the key things like an e-mail list, CRM, and project management tool (Excel spreadsheet, Airtable). Then you bring in the smaller rocks and backfill with the details.

Use the tools you already have and you know how to use. You don’t need another tool until you outgrow the ones you currently have. If the tool is still working keep using it. Learn all you can to get the most out of your current tools.

Is it getting the job done for what I need it to do?

There isn’t a magic answer. Sometimes making a small addition can fix the problem.

Start by listing, creating and documenting your systems.

Pam’s Offer: Let’s Talk Tech Call

Episode 7 | Stalled with Tech Messes


Episode 7 | Stalled with Tech Messes

In this episode of the Messy Back-End of Entrepreneurship, our Expert, Steve Dotto, TV Show Host and Executive Producer, teaches us how to choose and use technology in our business.

“It has become appallingly obvious that our technology has exceeded our humanity.” – Albert Einstein

John Chandler
David Eggertsen
Wendy Maynard

Today’s E-mess: What are the must-have technologies for online businesses? Do you have any tips for someone who is intimidated by technology? What technology tools can you not live without?

David Eggertsen – There are so many good technology options now. There is not necessarily one correct answer. When making your choice you have to think about how you function, money, how many people are on your team, and what kind of business you are running and what you are comfortable with.

For example with a website ask what are your needs? WordPress can be a great option. How do you know what is right for you? Find a few people that are experienced with the options, talk to them and compare your notes from them. Find someone that can help you with the strategy.

Wendy Maynard – Some of her must-haves for working with clients and building influence are

  • Zoom for audio and/or video
  • Great microphone – Wendy uses Blue Yeti.
  • Nice webcam – The Logitech 920 webcam is very affordable and has good resolution.
  • Using earbuds or Airpods for better quality.
    It will help you work well with your clients virtually and help you build your influence. All of these are very user-friendly.

John Chandler – intimidated by technology – Do you actually have time for a learning curve? Some types of technology have a bigger learning curve than others, so this can be a huge deciding factor. Some people have more time than money and others have more money than time. You will be more productive If you can find experts to outsource this to. You will then have more time to do what you do best and closing more leads in your business. The must-have technology stuff he highly recommends is automation technology and website back-end systems. Use technology as much as you can to automate your business. If you can automate your business you can gain as much as forty hours in your week and drive more revenue.

If you are intimidated by technology and it is going to take you a long time to do it. You need to weigh the time it is going to take you with the money you would be able to make during that time.

STEVE dotto

TV Show Host l Executive Producer l Speaker

How do you choose the right tools for your business?

The tools that we use are so important in the success our businesses have. Often we think the wrong tool could even be detrimental and unfortunately, we don’t have time to test and evaluate all tools. We often become paralyzed and don’t even apply the tools.

You look at the tools you are interested in and make sure they can do the tasks that you need them to be able to do.

The key is to make a decision in a reasonable amount of time. You make sure it is the right decision by fully vesting in that product. You learn to use the product. You don’t spend all your time wondering about features it doesn’t have. You figure out how to make your business work with the features it does have.

You make it the right decision by how you embrace the tool.

Switching over once you have invested and really embraced a product it is so much work that is almost never worthwhile. It doesn’t matter if another tool would do one thing more elegantly. I will get that process done because I know how to use that tool. Once you have made the decision, don’t look back.

Once you are on a capable platform, what you do moving forward is going to determine your success. Learn the tool inside out.

What do I do if technology scares me?

You just need to dive in. Make a decision and learn everything there is to learn about that program.

How do you know when you need to hire your technology out?
Once you know the tool intimately, then you are able to hire it out. Check out Michael Hyatt and figure out what your time is worth. Once you break it down and figure out the value of your time. When you know the tool really well that helps you to hire the right person as well.

It is your responsibility to learn all the levers and powers in your business.

Episode 6 | Messy Productivity


Episode 6 | Messy Productivity

In this episode of the Messy Back-End of Entrepreneurship, our Expert, Michelle McCullough, Success Coach, helps us with time management, productivity, and actually getting things done.

“Procrastination is just getting things done that were eventually going to be on your to-do list anyway… maybe.” – Unknown

Wendy Maynard
David Eggertsen
Alyssa Burgoyne

E-mess from Alex Hochhausen from Astronomic Audio ( 

I am a solo-entrepreneur having started my business in July of 2018 and now things are really starting to pick-up for me. I am majorly struggling with time management. I frequently find myself looking at my calendar in the morning and say oh man I can’t believe I booked so many meetings today and then by 2 PM I am picking or choosing meetings to cancel or reschedule because I simply can’t make all of them. I don’t want to be that guy who cancels meetings all the time or misses networking events and opportunities to grow my business. So what sort of tools and processes are other solo-preneurs in this group using to keep themselves productive and punctual?

Wendy Maynard – Entrepreneurs face this all the time. It is a huge blessing a huge curse. Entrepreneurs have to learn time management and ways to stay focused. Start with a scheduling calendar to allow others to book time, but you can’t get overbooked. Schedule Once and Acuity are good options. Make sure to give yourself a buffer on meetings in case you go over then you don’t overlap. Second batch similar tasks, so that you are completing similar tasks each day. You may have a day for editing, interviews or calls, and then a day for working on your own business. Studies show that when we switch focus we actually become less effective. Lastly, make sure you are focusing on one activity at a time and not get distracted.

Having a calendar and integrating it in everything else you are doing is number one.

David Eggertsen – Make sure you have your priorities straight. Often times we put urgent things first when really they are not the most important things. Make sure you categorize the tasks you are doing correctly so that you are doing the important things first. Setting apart certain days for certain things is really helpful. Have one day where you don’t schedule anything, so you can use that day to get caught up on the things that you never get to. Friday is a great day to get everything wrapped up for the week, so you can focus on your family over the weekend. It is important to have a calendar and always have it with us. You can also utilize reminders and alarms to make sure you are on track. Try some of these suggestions for a week, then analyze how it went and make adjustments for the next week. It is important to figure out what works best for you.

Take time on Monday morning to reflect on the prior week and make any changes.

Alyssa Burgoyne – If we are already overscheduled and trying to do different tasks at the same time is a huge time waster. Track your time for the task you do until you actually have an accurate figure of how much time they are spending. Set a realistic goal of what you can get done in a day with your data and create a schedule. Alyssa uses the time blocking method. Do the tasks with the highest priority first thing in the morning when you’re fresh. Then throughout the day filter in with other tasks that need to be done. Make sure that your end the day when you need to end to take time to refresh to avoid burnout.

Mel Robbins – 5 Second Rule – The first four hours of your day are the most productive.

MICHELLE mccullough

Success Coach l Speaker l Strategist l Show Host

Her #1 tip is to get 8 hours of sleep each night. It makes her waking hours more productive.

We are often burning candles at so many ends and trying to do so many things that it can be easy to say I will just stay up and work on this I can get ahead. Then we are not giving our best.

Find out which times of day you are the most energetic and doing the hardest things during those times of the day and doing the easy, mundane, or fun tasks at our least energetic times. Whatever needs us the most, needs us when we are most energetic. We need to be careful about giving projects our leftovers because it is not our best work.

One of the big differences between those that are the most productive and those who aren’t is that they know when they are being productive and when they are not productive.

They shift there focus when they are not being productive quickly back to on purpose tasks.

How do you manage your day?

Michelle uses a daily, weekly and monthly list. It is the regular things that you do on a daily, weekly, and monthly basis that are really going to make you feel productive. She uses a spreadsheet that I can access anywhere anytime that has daily activities. The things she does once a week get assigned to a specific day. You can look at the spreadsheet each day and see your daily activities and the weekly activities that you are doing that day as well. She can be prepared and ready to go. Her monthly activities are all assigned a specific day of the month. She puts her to-do list on her calendar so the time is actual blocked off and you are way more effective. Entrepreneurs can only schedule 60-75% of their working time in their calendar because sometimes things have to shift or move.

You need to give yourself flexibility and mirror your to-do list with your calendar.

Her assistants have their own daily, weekly and monthly lists. Part of her ability to grow is to invite people in but to make them productive as well.

The transitions that you make take the most time out of your day, so if you already know what those are it doesn’t take as much effort.

Michelle’s 7th Annual Marketing Blueprint Workshop is November 21 & 22, 2019.

Episode 5 | Messes in the Press & Keywords


Episode 5 | Messes in the Press & Keywords

In this episode of the Messy Back-End of Entrepreneurship, we are going to be talking about what you do if you have a bad review. Later in the episode, we are going to be talking to Igor Mateski about content and keyword messages that you want to avoid.

“Don’t be afraid to give up the good to go for the great!” – Rockefeller

Michael Kawula
Mike Kawula
Roger Copenhaver
Trish Thomason

The Public Mess – How to handle a Bad Review

If you can make a comeback from a public mess that’s pretty incredible.

Don’t hide from it!

Mike – Love customer complaints. They are giving you a chance to fix it. It is when you are not out there talking about it that rumors start to surface. Get out in front of it. Be honest! If you made a mistake, own it!

Trish – You have to learn and grow from it and after you learn from it bury it. Bury it with positive reviews. Encourage your best clients and more people to write reviews, so that one drops down and people aren’t seeing it nearly as much. Instead, they are hearing from many more people that do love and appreciate your services.

Mike – If the review is online – be on it! Comment online. Send out an e-mail to be out in front of it if necessary.

Sheila – Then comment and say yes that happened and this is how we are fixing it. Give them a gift certificate to come back and try it again once it is fixed.

Roger – Acknowledge it and build that trust back with them. You have to become a problem solver and fix any issues before you can build their trust back.

Trish – It is very important not to argue with the customer online. Take the ownership. If there is a discrepancy take it off social media. Ask them to e-mail you and let them know that you want to get this fixed.

Nate – Most people just want to be heard. As the owner let them know that you heard they had a bad experience and you want to make it right.

Sheila – Let’s get out there and try to take care of our public messes the right way by owning up to them and taking care of our customers.

Ridgetop Virtual Solutions

IGOR Mateski

SEO Consultant

Content and Keyword Messes to Avoid

Our panelists and Igor Mateski discuss SEO, keywords, and content.

How do I choose and use SEO keywords?

You can no longer just pick a keyword and rank because there is a lot of competition now. Igor suggests instead of thinking of search engine optimization, we should start thinking about optimizing content for conversions. It is more of a phrase, but with a very intent focus. The phrases need to vary so they attract customers in different phases.

You have to know who you are talking to and what they are asking.

Keyword buckets are a great way to map this out. You map out each step and build out content for each stage. It is important to hit the right emotions and sentiment.

Blogs and blogging do work, but it requires a lot of research including psychological profiling of your target audience.

The key is producing content that is energetic and informative to read.

How much new content vs. curated content is needed?

Don’t use curated content on your website. Your own content and copywriting will do a lot better for your business and website long term.

Don’t waste your social media audience’s time sharing someone else’s content. Use their time to say something you would want to say. You don’t want to duplicate content over and over again. Populizr ( ) takes the URL you wanted to promote and it provides variations, so you are not duplicating exact posts. It creates up to 25 unique social posts. Then it is posting them across all your social media platforms.

You can be original without stealing other people’s stuff.

Episode 4 | Disappearing Next Level Out of Control Messes


Episode 4 | Disappearing Next Level Out of Control Messes & Tech

In this episode of the Messy Back-End of Entrepreneurship, our Expert, Lori Karpman Management Consultant, helps us get unstuck and overcome distractions.

“Human excellence is a state of mind.” – Socrates

Michael Kawula
Mike Kawula
Roger Copenhaver
Trish Thomason

The Silent Mess – Our entrepreneur had an online business and the site was just about to go live and the web developer disappeared and he had no access to the site.

Mike Kawula – If it is from an online standpoint make sure you have the source code and they are working in something that everyone can work in. Always have somebody to back-up. Hire someone to checking and duplicating the work of the first person, so it doesn’t impact your business. Especially when you are launching your business, you don’t want somebody that could pull the carpet from under your feet and your business is now on hold. Always plan for it, because unfortunately, it does happen. It also comes down to your style of managing.

Always be planning for the moments that don’t go the way you expect and taking care of your employees.

If you build and have a relationship, they won’t disappear.

Trish Thomason – The first time I had an employee not show up one day was the biggest shock to her. It is important to set up the right expectations with your employees and let them know how the process should work if they don’t want to work there anymore. Not every employee is going to stay forever, and it is not necessarily an insult to you, It is something that we can learn and grow from. You need to stay calm and set up the expectations so the next person you hire won’t leave you high and dry one day.
Company culture is huge!
Nate relates as a millennial. How to keep millennials around – make them feel connected (text, IG, Snapchat) get to know them and let them be heard.

Roger Copenhaver – Millennials are the ones that are going to be building are retirement. We need to be treating them with respect. We need to be thinking about the long game. The culture is going to exist within your company, with your clients, and with your contractors. The culture includes communication and setting expectations. In this day and age that might be sending a text message.

Put a little noise with communication before it becomes a silent mess.

LORI karpman

Speaker | Author | Consultant

The Messiness of Being Stuck

You should be making money doing something you enjoy.

Get Contol of Your Life By Mel Robbins – In order to get control of your life, you have to do what you’re passionate about.

How do you overcome the distractions and figure out what you love and get unstuck?

Why am I distracted? You don’t like what you’re doing or you’re procrastinating.

There are two kinds of procrastinators. One kind of procrastinator says I will just finish this first or I will just check my e-mail. The second kind is the type that honestly believes that they work better under pressure. They allow themselves to take the time for distractions because they keep saying they have so much time.

The truth of the reality is that people don’t work the best under pressure. When you leave these to the last minute it is your adrenaline that pumps in and you’re not thinking clearly or putting out your best product.

We procrastinate most of the time because we’re feeling overwhelmed by what the task is and we don’t know where to start.
Make a list of the things and projects you need to do.
Break down every single project into the most minute tasks.

If you take care of the small things, the big thing takes care of itself.

As you check the things off your to-do list, you become more self-confident, because you are feeling like you are accomplishing things. That gives you the motivation to then accomplish more.

When you make a list you actually can feel your productivity and you get confidence and it helps build your self-esteem.

Where do I focus my time and energy?

One of the reasons people don’t focus their time and energy is that we don’t protect our business time and revenue-producing hours.

During revenue-producing time focus only on business and revenue-generating tasks.

Sheila found great success by using the first two hours of her day to just focus on what she could do to make money that day.

Turn off the distractions during working times. You can still have an appearance on social media, you just have to schedule that time or doing it during non-working hours.

When you are working on your work you are not doing anything else. You are working on your work.

It is not a good idea to multi-task, because then you don’t get anything done properly. You need to concentrate on one thing, finish it and then move on to the next. If you are doing too many things at one time, nothing is getting 100% of your focus.

Lori’s Offer: Free one-hour strategy session for all YES members and 20% of Standard Fees.

Episode 3 | Public & Social Messes


Episode 3 | Public and Social Messes

“Since we cannot change reality, let us change the eyes which see reality.” – Nikos Kazantzakis

So I have written a book, now what?

  • You need to be prepared and ready before your release date even if you need a date that is later. You need to have your book release, press release, your pitch to getting book reviews, website, and social media plan all ready to go.
  • Your press release should include all the valuable information about the book including the topic, audience, how large the book is, how they can get the book and a little bit about the author.
  • In your press release make sure you have key facts about the book that would entice the target audience. Most people miss this part!

Is it best to release a book simply as digital as a first-time author?

  • Diana shares that it is best to do it all at the same time. For professional book reviews, they want to have the actual book. There are still people that would rather have a book than an e-book.
  • If you have different launch dates, it confuses your audience.
  • You have more energy and success when you launch all at once. You are able to get those Amazon ratings too. You want to be able to announce your ratings to your audience.

How soon do I need to worry about getting an audiobook?

  • It can be different for everybody, but Diana recommends having it after your big launch.

How do you know who to contact and how many people to contact?

  • Diana uses and recommends for her databases. Cision is a paid service, but it allows you get to the editors that do book reviews and write on your topic. If you don’t have Cision you can research this. Send it out to anyone that would have an interest in the topic. Be sure to include newspapers and radio.
  • When you send your pitch over e-mail do not send it as an attachment instead, put it in the body of the e-mail. A pitch includes who you are, why you are contacting them, why they would have any interest in you at all, your bio, and contact information. The pitch goes above the article and press release. Give them ways to engage like interviews by asking if they would like a copy of the book, or could do book reviews.

What is the key step for getting your book out there?

  • In addition to sending the press release, you send an article including excerpts. In the article you can include an introductory paragraph about why it is newsworthy, your 5 tips, closing paragraph, and your bio.
Diana’s Offer: PR Success Series – 4 webinars on writing press releases, blogging, PR secrets and pitching the media Originally $197.00 — $33.00 to your listeners VA or PR Coaching or PR Marketing – 20% off — Email me to set it up. Mention the podcast.

Curtis has worked with customers that had a huge following but lacked sales. He analyzed their Facebook page and noticed that the content they were sharing was not attracting their target clients. They changed the content and starting engaging and they starting attracting their ideal client and driving sales.

  • In the past, you used to be able to run a Facebook add and get 90% exposure, but now the average is 4-6%.
  • Relationship-based marketing takes time! It took about 3 months to get it going and start seeing results.
  • Once you get the social media rolling you can really keep it going.
  • The right people is not everybody!

What can businesses do to increase their visibility and branding?

  • The #1 best thing to do is get good content out there that people really want to see. Targeted ads also help get you out there. Being visible on multiple sites is key. If one changes, you have another one you can rely on. You can be protected by having multiple accounts and reaching people on different sites which means not posting the same content across all your sites. The more you can diversify your content and diversify your following the more likely you will be seen every day by your customer.
  • You don’t want all the same content on all the same platforms at the same time. If you post the same things on the same platform they will choose one to follow you on and unfollow you on the rest and you will lose out on that audience.

How do I find where my prospects are hanging out and which platforms should I be using to reach my prospects?

  • Definitely research demographics for different social media platforms to find out where certain people are hanging out on social media.
  • Men are on most sites with a larger presence except Pinterest is a larger female audience by far. Instagram is more female than male. LinkedIn is more male than female, but that is starting to shift as more female professionals join. Snapchat and TikTok are the youngest demographics. Instagram’s age range is 20-45, and Facebook is 25-65. LinkedIn is mostly 25-30 and up and a more a professional site.
  • Do a poll and ask your customers which social networks do you frequent the most and then meet them there.
  • You could also run a cheap add on each platform for your demographic and see which one gets the most response.

Curtis is offering our podcast listeners a free one hour coaching session to help you understand how to make your social media more effective.

Episode 2 | No Messy Clients For Me


Episode 2 | No Messy Clients for Me

In this episode of the Messy Back-End of Entrepreneurship our expert, Briar Harvey shares how to find your ideal client.
“Logic will get you from a to b. Imagination will take you everywhere.” -Albert Einstein

BRIAR harvey

Systems Expert l Funnel Designer

I keep hearing that I need to make sure everything I do and create speaks to this ideal client. What does that even mean?

Your ideal client is the person to whom we are best positioned to sell our product or service.

First, you need to know what product you are selling or the service you are offering.

Next, you need to know what you need to say to actually sell to your ideal client. When we are looking at the material that is best suited for your ideal client that is everything you create including all your social media posts, e-mail newsletters, blog post, or podcast. To figure that out is really the challenge.

Who is your person and how do you write that thing that is right for them?

If you get this right then people will be magnetically attracted to you. They will hear your message and be able to say you are the right person for me at this time because I have this problem and you can solve it for me.

To figure this out you need to look at how what you do solves a problem. If you don’t have any clients yet, you can mine voice of customer check Reddit and Cora. They are very topical and you could specifically check the entrepreneur group to see exactly what they are talking about right now and the problems they are having.

When we are figuring out our ideal client we need to figure out what they do and what they want. Have a conversation to find these answers through surveys and interviews. Use your network to validate your idea. Facebook is a great place where people are willing to share their opinion on your idea. A Facebook group where your ideal client hangs out can help you find this information but ask very specific questions. Sheila highly suggests the Boss-Moms group on Facebook for female entrepreneurs.

A good way to find your ideal client is to actually have one. If you have one person that you can reach out to interview them and get their feedback.

What kind of questions would you ask in your survey?

  • How does this product work in your life? You want to find out how something makes them feel.
  • How does this product function for you?

In the beginning, this kind of stuff seems very overwhelming, but it is very valuable. If often helps to have some help through this process. It is important to revisit and clarify your ideal client often.

To know and understand who you are speaking to is priceless.

Episode 1 | What is the Messy Back-End of Entrepreneurship?



Episode 1 | What is the Messy Back-End of Entrepreneurship?

In this episode of the Mess Back-End of Entrepreneurship, we talk about what is a messy back-end and how to know if you have one. Our Expert, Dawn Chitwood will help you figure out what that mess is and what to do with it.

“One of the most common ways for the modern person to maintain self is to keep busy” – Daniel Putnam

Nate reminds us that sometimes it takes a fresh set of eyes to notice something.

Often we can try tweaking some things to help processes smoother, to give me more time to focus on my business or give us more time or freedom to do the things we would rather do in life.

Sheila shares that most people start their business out of passion. They start a business and realize what it all takes on the back-end.

Check out E-Myth by Michael Gerber!


Michael Kawula
Michael Kawula
Roger Copenhaver
Roger Copenhaver
Trish Thomason
Trish Thomason

Mike Kawula tell us systems are key to business success. You never get a second chance to make a first impression. Take care of your customers. Treat each customer like they are the best thing in the world because they can also become your best source of referrals and grow your business the fastest.

Sheila shares the golden nugget that once you get a customer or client keeping that person should be a priority.

Roger Coppenhaver helps us to focus on the sales side of the messy back-end. Salespeople and business owners will spend all their time on other parts of their business, but they often forget to sharpen their sales ability. 90% of people have never taken formal or informal sales training.

Trish Thomason reminds us to have a plan and prepare in advance because you can’t control everything and that will really help with your messy back-end. You can’t know everything or do everything, so you need to bring people in that can help you do the stuff you don’t have time for and put your energy into the stuff that will bring you income.

How The Messy Back-End Got Its Name

Sheila shares that the messy back end got its name from teaching her daughter how to drive. Listen to hear the whole story.

Expert Dawn Chitwood

Something has to go when you are trying to balance everything. You just can’t do it all! It is important to talk about what can be messy and talk about what needs to change in order for you to make the progress or accomplish the goals you want to accomplish.

You know you have a messy back-end because something doesn’t work. The challenge is identifying where the disconnect is. When you’re not accomplishing those goals then something is messy.

E-myth is a great book to read to figure out what is and is not working.

Never ever compare yourself to someone else. We always fall short there! We are all wading in the muck.

What is the back-end?

The front-end of our business is our branding, marketing, and social media. It’s part of our business that everyone sees… the beautifuly branded front-end, we affectionately call it.

The back-end is the business side including accounting, finances, WordPress dashboard, social media, client work, e-mail marketing and so much more.

The important part is determining what we need to embrace and what we need to fix in order to move forward and accomplish what we need to feel good about our business.

There are some things that your not good at that you can’t hire out yet, and that becomes a little messy. Maintain to the point that your business can run for now.

Often done is better than perfect!

It’s alright if clients see some of you messy back-end. It lets them see that you are really human. They connect with you and resonate with you more.

Download and Subscribe now for the full story!