MICHELLE mccullough

MICHELLE mccullough

Success Coach l Speaker l Strategist l Show Host

Michelle McCullough started her first business when she was 19 and currently runs 3 companies including consulting other businesses all over the world. She’s the author of four books including the “Make It Happen Blueprint” and “The Time Blueprint for Entrepreneurs”. In addition to running her own consulting businesses, Michelle is the managing director for Startup Princess an international business and blog, listed by Forbes as “One of the top 10 resources for Women Entrepreneurs”. She’s worked with top brands like Visa Small Business, UPS Store, AWeber and more. A sought after speaker, she’s spoken for the Air Force Reserve, Goldman Sachs and, among others. She’s been featured in, in the 40 under 40, Fox TV, and has been interviewed for television and radio over 100 times, including Good Morning America and The Today Show. She was recently named in the Top 100 Small Business Influencers with Inc Magazine, Michael Gerber and Grant Cardone. Her own radio show “Make It Happen” has over 1 million downloads.

LORI karpman

LORI karpman

Speaker | Author | Consultant

Lori Karpman is a seasoned, multi-award-winning management consultant (and former attorney) specializing in multi-unit business development as well as professional coaching and training.

She is currently CEO of Lori Karpman & Company, a full-service firm providing all the services a growing brand needs as well as Head Coach at Coach Lori, her executive coaching firm. After a 7-year stint in private practice as a tax attorney, Lori became the Director of Legal/HR to a multi-million-dollar international corporation with 2 foodservice franchises, 1 as a franchisor, the other as master franchisee for QC, giving her a 360-degree perspective on the franchise relationship. 

She also acquired skills in business development, operations, branding/marketing, recruiting, international business and real estate. Nine years later she founded the wildly successful “Zyng Noodlery” franchise for which she garnered several prestigious marketing & branding awards including the pinnacle award from the Ontario Advertising Association & the Canadian Franchise Association for “Outstanding Overall Corporate Image”. This established her credibility as a creative force and took her skill set out of the purely “legal/business” realm.

Within 5 years Zyng was sold to a US development firm and Lori went on to found her consulting/law firm. For the past 15 years, Lori has worked with some of the nation’s best-loved Fortune 500 brands as well as start-ups. The firm serves brands locally, nationally and internationally, with branch offices around the world.

Lori is a prolific writer and engaging/inspiring public speaker on topics relating to business and her personal struggles and challenges, through disease, divorce, death, and financial strife. A natural survivor, Lori inspires others to reach their peak potential through her coaching programs and public appearances. She has an active executive coaching practice which operates under the name Coach Lori. Additionally, she taught the Bachelor level university course Entrepreneurship at John Molson School of Business, renown worldwide for their business program.

Lori has done extensive executive-level, not for profit work in both the public and private business as well as the health sector. She believes that giving back to the community is an essential part of a life of abundance. Lori has been an active member of the Board of Directors of Crohn’s and Colitis Canada, the Canadian Franchise Association, the Quebec Franchise Association, and the public retail operator Hartco. She also served as CEO and Chairman of the Board of St. Andrew’s School a private school for young children 18 months to 6 years old. In that capacity, she conducted a Capital Fund Campaign and raised the $400,000 required to build a swimming pool and park on the school premises. She has chaired many committees including but not limited to Strategic Planning, Corporate Governance, Education, Fundraising, Marketing and Chair of the Annual Convention Committee for the Canadian Franchise Association twice.

ROGER copenhaver

ROGER copenhaver

Sales Coach | Trainer | Consultant | Founder of Connect Utah

Roger Copenhaver has been sales coaching, training and consulting in Corporate America, primarily with 4 Fortune 100 companies. His specialty was turning around low performing teams and building a thriving culture within sales organizations. He created a national mentor-ship program, implemented to 700+ B2B outside sales consultants.

Currently, as a sales coach, Roger helps businesses grow through practical, no-nonsense, sales methodology and practices. He helps business owners and sales teams improve in their sales abilities and in growing their bottom line, along with focusing on more profitable business. He does things differently, not focusing on trying to get people to be what they aren’t, but instead focusing on what their strengths and natural abilities are.

Roger also disrupted the business networking space as it is today. He wanted more than what the choices out there offered, so he founded CONNECT Utah in 2015, a fresh and new approach. It quickly became the largest business networking community in the Inter-mountain West, along with having the largest online business social networking community in the West. He often speaks of the 5 C’s of successful business networking.

MICHAEL kawula

Michael Kawula

MICHAEL kawula

Expert Entrepreneur | Author

Michael Kawula an expert entrepreneur, author, and Co-Founder of Dinner Table MBA.

Michael is an entrepreneur whose last 3 businesses each hit 7 figures in under 3 years with his third being ranked the 144th fastest growing company by Inc. Magazine.

He’s an author, has been featured on CNN, interviewed by Anthony Robbins and featured in over 100 publications over the last few years. Michael has been an entrepreneur since 9/10/2001, has a strong passion for marketing, startups, his family and the Florida beaches.

Other Episodes Michael is on:

Michael is one of our regular experts who we love to have come back time and time again. You can also listen to him on the following episodes:

EP 1 | EP 2 | EP 3 | EP 4 | EP 5 | EP 19

LETA greene

LETA Greene

International Speaker | Best-Selling Author

International speaker including two TEDx speeches and author of two best-selling books, Leta Greene doesn’t want to intimidate any of you, but she is known as “HOTNESS.” At 12, she won the Boy Scout arm wrestling competition. None of those boys ever asked her out. Leta majored in Sign Language and graduated with honors. Ironic, she is REALLY good at not talking!

Leta inspires each of us to embrace what makes us individually hot and amazing. As an image consultant and makeup artist since 1999, Leta has helped clients to not only look their best but to feel their best. Leta has also built a multi-million dollar business in the beauty industry and is a sought after trainer for women entrepreneurs.

Her message is one of honoring yourself through being authentic to who you are. It is through humor, stories, and a new way of seeing every day that makes Leta’s audiences of all ages want to hold on for more! Her programs range from Maturation programs for 5th-grade girls, Confidence workshops for tween and teen girls, Joy-full workshops for women Seminars for parents on how to talk to your kids about sex, and as an energetic Keynote speaker for confidence and seminars on resiliency, personal responsibility and of course the Hotness Factor. 

Leta is the mother of Nathaniel, Alisa, and Katelynn. Who Leta and her husband agree are the most adorable children. Just follow her on Facebook and you will see that they are amazing. She says her kids and hubby bring it home for her; anytime she thinks she is too cool, it’s time to cook dinner. She considers her greatest accomplishment that her hubby and children still like her. 

Episode 13 | When Fear Causes Messes


Episode 13 | When Fear Causes Messes & Tech

In this episode of the Messy Back-End of Entrepreneurship, our Expert, Lindsay Satterfield, Productivity Trainer, shares her advice on how to not let fear hold you back and cause messes.

“If you want to conquer fear, don’t sit home and think about it. Go out and get busy.” – Dale Carnegie

Roger Copenhaver
Annie LaCroix
Alyssa Burgoyne

Today’s E-mess: Nikki Nelson – the entrepreneur – owner and operator of CR Effects.
She sometimes feels overwhelmed and afraid of making a change when she’s growing and she’d like to know how she can overcome this feeling of fear to be able to stretch into the person she wants to become.

This is actually something that lots of entrepreneurs experience. They know they have to follow this path to be able to grow but then all of a sudden they hit this wall of fear. We can almost say it’s the fear of success and the fear of failure combined in one, also known as Imposter syndrome.

Alyssa shares her best advice for overcoming this fear. She talks about her experience with imposter syndrome and how she was able to overcome it with mindset work. She suggests Nikki to either listen to some encouraging podcasts or even working with a mindset coach.

You have to believe in what you are offering and you have to believe in yourself. So, once your mindset is in the right place it will help you to move your business forward.

Nate reminds Nikki that she always has to think about how people are different and even though she might not feel as good as her competitor, she might be the perfect expert for her client.

Roger’s best bet is to get a mentor, someone that’s already successful in that niche and can give Nikki some guidance. You need to be able to ask them and pick their brains, usually, in 10-15 minutes a mentor will be able to take you from level 10 to 15.

Annie shows Nikki how to look at failure from a whole different perspective. She tells her that she needs to know that there’s going to be failures. But that’s actually a positive thing. Just change your wording and say it’s a learning curve, it’s not a failure it’s a learning process. Just approach it differently and think about how you are going to adjust to reach the goals you want to reach.

LINDSAY satterfield

Productivity Trainer | Coach

Lindsay says that as an entrepreneur you will always have to deal with fear. It’s part of being successful, it’s part of how we are wired as human beings. You need to recognize that our brain will always look for risks, that’s just the way how our unconscious brain works, it’s a natural response.

Don’t let yourself down if you are criticized by only 1 person if you have 100 other people that already worked with you and that love your program.

You just need to learn how to balance your perspective. Humans are pack animals, we don’t want to stick out but as an entrepreneur, we do stick out, which is just naturally uncomfortable and is based on our survival instinct. When you are putting yourself out there you have to work on your mental balance in order to reach the goal that you have set for yourself.

One of the things you can do is write down your goal and write down why it’s important for you.

With that method, you will create a new neuron network. Motivation is a neurochemical process and opens up the learning center. So, when you attach a meaning to it you trigger the neurochemistry of motivation. By looking at your goals every day as if they had already happened, it’s going to start to open up your motivation and that will counterbalance your fear.

You need to learn how to re-train your brain to think differently.

It’s a chain process: Thoughts – Feelings – Action – Result. So, you want to dig deeper underneath that fear and see what is it really that you are afraid of. Take a look behind that and start to restructure your way of thinking. Ask yourself: “Where I want to go and the next action I am going to take. Where do I put my attention?” If you focus on your next action you immediately will relax and that fear will fade away. Why would we have courage if we wouldn’t have fear! It’s all connected as you see!

Lindsay’s Offer: If you’re tired of your inbox, to-do list, and calendar running you, rather than the other way around, consider the self-paced, online course, Workflow Mastery: The Disciplines of Accomplishment. Lindsay has taken her flagship course Workflow Mastery and is making it available in this self-paced format. In the course, she teaches a method for managing all the “stuff” of work and life – so that you can get back in the power seat and have the impact you want. You can find information here:

Episode 5 | Messes in the Press & Keywords


Episode 5 | Messes in the Press & Keywords

In this episode of the Messy Back-End of Entrepreneurship, we are going to be talking about what you do if you have a bad review. Later in the episode, we are going to be talking to Igor Mateski about content and keyword messages that you want to avoid.

“Don’t be afraid to give up the good to go for the great!” – Rockefeller

Michael Kawula
Mike Kawula
Roger Copenhaver
Trish Thomason

The Public Mess – How to handle a Bad Review

If you can make a comeback from a public mess that’s pretty incredible.

Don’t hide from it!

Mike – Love customer complaints. They are giving you a chance to fix it. It is when you are not out there talking about it that rumors start to surface. Get out in front of it. Be honest! If you made a mistake, own it!

Trish – You have to learn and grow from it and after you learn from it bury it. Bury it with positive reviews. Encourage your best clients and more people to write reviews, so that one drops down and people aren’t seeing it nearly as much. Instead, they are hearing from many more people that do love and appreciate your services.

Mike – If the review is online – be on it! Comment online. Send out an e-mail to be out in front of it if necessary.

Sheila – Then comment and say yes that happened and this is how we are fixing it. Give them a gift certificate to come back and try it again once it is fixed.

Roger – Acknowledge it and build that trust back with them. You have to become a problem solver and fix any issues before you can build their trust back.

Trish – It is very important not to argue with the customer online. Take the ownership. If there is a discrepancy take it off social media. Ask them to e-mail you and let them know that you want to get this fixed.

Nate – Most people just want to be heard. As the owner let them know that you heard they had a bad experience and you want to make it right.

Sheila – Let’s get out there and try to take care of our public messes the right way by owning up to them and taking care of our customers.

Ridgetop Virtual Solutions

IGOR Mateski

SEO Consultant

Content and Keyword Messes to Avoid

Our panelists and Igor Mateski discuss SEO, keywords, and content.

How do I choose and use SEO keywords?

You can no longer just pick a keyword and rank because there is a lot of competition now. Igor suggests instead of thinking of search engine optimization, we should start thinking about optimizing content for conversions. It is more of a phrase, but with a very intent focus. The phrases need to vary so they attract customers in different phases.

You have to know who you are talking to and what they are asking.

Keyword buckets are a great way to map this out. You map out each step and build out content for each stage. It is important to hit the right emotions and sentiment.

Blogs and blogging do work, but it requires a lot of research including psychological profiling of your target audience.

The key is producing content that is energetic and informative to read.

How much new content vs. curated content is needed?

Don’t use curated content on your website. Your own content and copywriting will do a lot better for your business and website long term.

Don’t waste your social media audience’s time sharing someone else’s content. Use their time to say something you would want to say. You don’t want to duplicate content over and over again. Populizr ( ) takes the URL you wanted to promote and it provides variations, so you are not duplicating exact posts. It creates up to 25 unique social posts. Then it is posting them across all your social media platforms.

You can be original without stealing other people’s stuff.

Episode 4 | Disappearing Next Level Out of Control Messes


Episode 4 | Disappearing Next Level Out of Control Messes & Tech

In this episode of the Messy Back-End of Entrepreneurship, our Expert, Lori Karpman Management Consultant, helps us get unstuck and overcome distractions.

“Human excellence is a state of mind.” – Socrates

Michael Kawula
Mike Kawula
Roger Copenhaver
Trish Thomason

The Silent Mess – Our entrepreneur had an online business and the site was just about to go live and the web developer disappeared and he had no access to the site.

Mike Kawula – If it is from an online standpoint make sure you have the source code and they are working in something that everyone can work in. Always have somebody to back-up. Hire someone to checking and duplicating the work of the first person, so it doesn’t impact your business. Especially when you are launching your business, you don’t want somebody that could pull the carpet from under your feet and your business is now on hold. Always plan for it, because unfortunately, it does happen. It also comes down to your style of managing.

Always be planning for the moments that don’t go the way you expect and taking care of your employees.

If you build and have a relationship, they won’t disappear.

Trish Thomason – The first time I had an employee not show up one day was the biggest shock to her. It is important to set up the right expectations with your employees and let them know how the process should work if they don’t want to work there anymore. Not every employee is going to stay forever, and it is not necessarily an insult to you, It is something that we can learn and grow from. You need to stay calm and set up the expectations so the next person you hire won’t leave you high and dry one day.
Company culture is huge!
Nate relates as a millennial. How to keep millennials around – make them feel connected (text, IG, Snapchat) get to know them and let them be heard.

Roger Copenhaver – Millennials are the ones that are going to be building are retirement. We need to be treating them with respect. We need to be thinking about the long game. The culture is going to exist within your company, with your clients, and with your contractors. The culture includes communication and setting expectations. In this day and age that might be sending a text message.

Put a little noise with communication before it becomes a silent mess.

LORI karpman

Speaker | Author | Consultant

The Messiness of Being Stuck

You should be making money doing something you enjoy.

Get Contol of Your Life By Mel Robbins – In order to get control of your life, you have to do what you’re passionate about.

How do you overcome the distractions and figure out what you love and get unstuck?

Why am I distracted? You don’t like what you’re doing or you’re procrastinating.

There are two kinds of procrastinators. One kind of procrastinator says I will just finish this first or I will just check my e-mail. The second kind is the type that honestly believes that they work better under pressure. They allow themselves to take the time for distractions because they keep saying they have so much time.

The truth of the reality is that people don’t work the best under pressure. When you leave these to the last minute it is your adrenaline that pumps in and you’re not thinking clearly or putting out your best product.

We procrastinate most of the time because we’re feeling overwhelmed by what the task is and we don’t know where to start.
Make a list of the things and projects you need to do.
Break down every single project into the most minute tasks.

If you take care of the small things, the big thing takes care of itself.

As you check the things off your to-do list, you become more self-confident, because you are feeling like you are accomplishing things. That gives you the motivation to then accomplish more.

When you make a list you actually can feel your productivity and you get confidence and it helps build your self-esteem.

Where do I focus my time and energy?

One of the reasons people don’t focus their time and energy is that we don’t protect our business time and revenue-producing hours.

During revenue-producing time focus only on business and revenue-generating tasks.

Sheila found great success by using the first two hours of her day to just focus on what she could do to make money that day.

Turn off the distractions during working times. You can still have an appearance on social media, you just have to schedule that time or doing it during non-working hours.

When you are working on your work you are not doing anything else. You are working on your work.

It is not a good idea to multi-task, because then you don’t get anything done properly. You need to concentrate on one thing, finish it and then move on to the next. If you are doing too many things at one time, nothing is getting 100% of your focus.

Lori’s Offer: Free one-hour strategy session for all YES members and 20% of Standard Fees.

Episode 3 | Public & Social Messes


Episode 3 | Public and Social Messes

“Since we cannot change reality, let us change the eyes which see reality.” – Nikos Kazantzakis

So I have written a book, now what?

  • You need to be prepared and ready before your release date even if you need a date that is later. You need to have your book release, press release, your pitch to getting book reviews, website, and social media plan all ready to go.
  • Your press release should include all the valuable information about the book including the topic, audience, how large the book is, how they can get the book and a little bit about the author.
  • In your press release make sure you have key facts about the book that would entice the target audience. Most people miss this part!

Is it best to release a book simply as digital as a first-time author?

  • Diana shares that it is best to do it all at the same time. For professional book reviews, they want to have the actual book. There are still people that would rather have a book than an e-book.
  • If you have different launch dates, it confuses your audience.
  • You have more energy and success when you launch all at once. You are able to get those Amazon ratings too. You want to be able to announce your ratings to your audience.

How soon do I need to worry about getting an audiobook?

  • It can be different for everybody, but Diana recommends having it after your big launch.

How do you know who to contact and how many people to contact?

  • Diana uses and recommends for her databases. Cision is a paid service, but it allows you get to the editors that do book reviews and write on your topic. If you don’t have Cision you can research this. Send it out to anyone that would have an interest in the topic. Be sure to include newspapers and radio.
  • When you send your pitch over e-mail do not send it as an attachment instead, put it in the body of the e-mail. A pitch includes who you are, why you are contacting them, why they would have any interest in you at all, your bio, and contact information. The pitch goes above the article and press release. Give them ways to engage like interviews by asking if they would like a copy of the book, or could do book reviews.

What is the key step for getting your book out there?

  • In addition to sending the press release, you send an article including excerpts. In the article you can include an introductory paragraph about why it is newsworthy, your 5 tips, closing paragraph, and your bio.
Diana’s Offer: PR Success Series – 4 webinars on writing press releases, blogging, PR secrets and pitching the media Originally $197.00 — $33.00 to your listeners VA or PR Coaching or PR Marketing – 20% off — Email me to set it up. Mention the podcast.

Curtis has worked with customers that had a huge following but lacked sales. He analyzed their Facebook page and noticed that the content they were sharing was not attracting their target clients. They changed the content and starting engaging and they starting attracting their ideal client and driving sales.

  • In the past, you used to be able to run a Facebook add and get 90% exposure, but now the average is 4-6%.
  • Relationship-based marketing takes time! It took about 3 months to get it going and start seeing results.
  • Once you get the social media rolling you can really keep it going.
  • The right people is not everybody!

What can businesses do to increase their visibility and branding?

  • The #1 best thing to do is get good content out there that people really want to see. Targeted ads also help get you out there. Being visible on multiple sites is key. If one changes, you have another one you can rely on. You can be protected by having multiple accounts and reaching people on different sites which means not posting the same content across all your sites. The more you can diversify your content and diversify your following the more likely you will be seen every day by your customer.
  • You don’t want all the same content on all the same platforms at the same time. If you post the same things on the same platform they will choose one to follow you on and unfollow you on the rest and you will lose out on that audience.

How do I find where my prospects are hanging out and which platforms should I be using to reach my prospects?

  • Definitely research demographics for different social media platforms to find out where certain people are hanging out on social media.
  • Men are on most sites with a larger presence except Pinterest is a larger female audience by far. Instagram is more female than male. LinkedIn is more male than female, but that is starting to shift as more female professionals join. Snapchat and TikTok are the youngest demographics. Instagram’s age range is 20-45, and Facebook is 25-65. LinkedIn is mostly 25-30 and up and a more a professional site.
  • Do a poll and ask your customers which social networks do you frequent the most and then meet them there.
  • You could also run a cheap add on each platform for your demographic and see which one gets the most response.

Curtis is offering our podcast listeners a free one hour coaching session to help you understand how to make your social media more effective.

Episode 2 | No Messy Clients For Me


Episode 2 | No Messy Clients for Me

In this episode of the Messy Back-End of Entrepreneurship our expert, Briar Harvey shares how to find your ideal client.
“Logic will get you from a to b. Imagination will take you everywhere.” -Albert Einstein

BRIAR harvey

Systems Expert l Funnel Designer

I keep hearing that I need to make sure everything I do and create speaks to this ideal client. What does that even mean?

Your ideal client is the person to whom we are best positioned to sell our product or service.

First, you need to know what product you are selling or the service you are offering.

Next, you need to know what you need to say to actually sell to your ideal client. When we are looking at the material that is best suited for your ideal client that is everything you create including all your social media posts, e-mail newsletters, blog post, or podcast. To figure that out is really the challenge.

Who is your person and how do you write that thing that is right for them?

If you get this right then people will be magnetically attracted to you. They will hear your message and be able to say you are the right person for me at this time because I have this problem and you can solve it for me.

To figure this out you need to look at how what you do solves a problem. If you don’t have any clients yet, you can mine voice of customer check Reddit and Cora. They are very topical and you could specifically check the entrepreneur group to see exactly what they are talking about right now and the problems they are having.

When we are figuring out our ideal client we need to figure out what they do and what they want. Have a conversation to find these answers through surveys and interviews. Use your network to validate your idea. Facebook is a great place where people are willing to share their opinion on your idea. A Facebook group where your ideal client hangs out can help you find this information but ask very specific questions. Sheila highly suggests the Boss-Moms group on Facebook for female entrepreneurs.

A good way to find your ideal client is to actually have one. If you have one person that you can reach out to interview them and get their feedback.

What kind of questions would you ask in your survey?

  • How does this product work in your life? You want to find out how something makes them feel.
  • How does this product function for you?

In the beginning, this kind of stuff seems very overwhelming, but it is very valuable. If often helps to have some help through this process. It is important to revisit and clarify your ideal client often.

To know and understand who you are speaking to is priceless.