Wondering if you should run Facebook ads? Listen in as our expert, Traci Reuter shares her advice on who should run ads, how to run them, and how to reach your ideal client.
Work/Life Balance is something all entrepreneurs struggle with. We all started businesses for different reasons and most of us did it to have more time with family or provide more for them. However, we quickly find that we have lost touch with the family and the business takes over. Listen as our expert, Forbes Riley, actually takes a phone call in the middle of our recording because she promised she would.
What do you want? This is a question that many of us answer in a non-action-taking way. Listen in as our expert, Forbes Riley, coaches Nate and Sheila live during the podcast to show you how to really find out what mess you want. It’s time to answer those big questions in a big way.
Marketing is all about attracting the right clients at the right time. Join our expert, Jonny Cooper, as he shares his advice on how to get your clients flocking to you and buying from you.
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Episode 65Video is king and we all need it to grow our businesses. It helps our customers know who we are and why they will be excited to work with us. Listen in as our expert, Morgan Steinagel, shares his advice on what it takes to make a great video for your business.
“To get to the next level, you gotta learn to get comfortable being uncomfortable.” – Eric Thomas
Don’t miss an episode.
Episode 61 | Virtual Assistants Hit and MessBusinesses need to hire out their work. Online businesses often hire virtual assistants to help them tackle the day to day tasks that keep them from working on other important things. Join our expert, Rochelle Sanchez, as she shares the when and what you need to hire out and how to get ready.
“Do what you do best and outsource the rest.” – Peter Drucker
Project Manager & Business Coach
I’m thinking of hiring a virtual assistant. I’m struggling to find out which tasks can be outsourced and how to trust someone with my brand. Basically I don’t know where or how to start.
First, it is important to have a marketing plan in place before you hire a virtual assistant.
If you are investing in another person or team then you need to know what the ROI of the tasks you are giving to them. ROI is the return on investment.
It is important to know how you want your business to grow before you hire help.
Start by making a list of the things you are doing that you don’t want to do.
If you are not good at something, or you don’t like something then hire it out.
Start tracking your time. Toggl is a great free tool for tracking your time.
Knowing how much time tasks are taking will give you more appreciation when you no longer have to do those tasks.
Appreciation and having a relationship can often lead to a long-term relationship with your virtual assistant.
Social media is a great way to meet and get to know potential virtual assistants.
Look for clients that are referring their VA on social media.
You can also give a virtual assistant a test project before hiring them.
Episode 60 | Messing UP Email Automation
Email marketing and automation will save any business time and money. When done right customers feel like they are being well taken care of. Join us as our expert, Tyler Garns, who shares his advice on how and what to automate and why. This is a great one for new businesses for sure!
“Instead of using technology to optimize processes, think about using technology to enhance human interaction.”
– Tony Zambito
Box Out Marketing Award-Winning, World-Renowned Marketer
Which email and marketing automation service would you recommend for a business with 1000 or less subscribers?
Email marketing is one of the keys you need to utilize to market to your customers.
There are email marketing tools that are basic tools that you can utilize to put in your list of contacts and send broadcast emails.
The next step is marketing automation tools where you can set up automated sequences to do follow-up for you. Setting it up takes a fair amount of work and understanding.
Which category do I fall in? Do I need email marketing tools or marketing automation tools?
Automation doesn’t happen automatically, you have to build the automation.
What function will the automated tool take care of for me, so I don’t have to pay a person to do it?
The automation tool is almost like an employee. You have to train them and put the systems into place.
The end goal is to create a situation that builds a stronger relationship with your audience, builds trust, and requires less time and energy from you.
How can I build the most amazing experience for my customers?
It is more important to create an amazing experience for your customers.
If it tires you out, hire it out.
Many automation tools can automate marketing and internal workflow also.
The key is to understand where your audience is and how they interact.
Email, social media, text messages can all be automated.