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Episode 40 | Pinning Messes in Pinterest

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Episode 40 | Pinning Messes on Pinterest

In this episode of the Messy Back-End of Entrepreneurship, our Expert, Braxton Wood, Content Manager, shares his secrets to having top ranking pins that drive traffic to his site.

“It’s very important for a brand to have an identity through the years, but it’s very important as well to evolve because times change so fast.” – Donitella Versace

BRAXTON wood

Marketing Technologist l Content Marketer

Braxton Wood’s greatest fascination is in exploring and sharing the infinite opportunities available for people to pursue their passions and live the American Dream. As the owner of HitMoxie, Braxton works with creative small businesses to eliminate bottlenecks and help them scale their companies with more revenue-generating activities. He’s worked with over 500 small businesses across 11 countries and especially “geeks out” over the technical side of running a business.

Pinterest seems like so much work. Is there a regular posting schedule I should have and do I have to brand everything I post with my own brand? Really how do I get Pinterest to work for me?

Pinterest can be overwhelming.

A good time to post on Pinterest is 11 AM. There is a lot of data and research to support this that you can easily find by searching for best posting times on Google.

If you have a Pinterest business account you have analytics that can answer that question specifically for your account.

It is recommended that you follow the 80/20 rule with Pinterest Marketing. You can pin 80% of other people’s content and 20% of your own content. When you pin your own content on Pinterest it is best to brand it. Always include a call to action to all content posted on Pinterest and give readers actionable information. He also includes a simple download and lead magnets to include to which gets a lot of repins.

Every single repin on Pinterest is a backlink. Those backlinks are worth gold.

One repin can get way more traction than one post on Facebook or tweet.

50-100 repins from a single piece of content can help your website to rank higher on Google and quadruple your website traffic.

Pinterest is highly ranked on Google. Often websites and pins will both rank on Google.

Pinterest business accounts are free of charge.

Process for writing a pin:

  • Keyword research using a keyword tool
  • Look at the highest search volume, highest competition, and cost per click
  • Based on those three pieces of criteria you made a decision on what keywords to use in your blog post.
  • Then write the blog post off of those keywords.
  • If you have WordPress you use Yost or Allin one SEO plug. It helps you write it toward and SEO initiative.
  • Then you use the same keyword in the description and title of your pin.

If we are looking in the business manager what is one piece of data we would look at to see if we are gaining traction?

Compare your repins with your impressions. If you are getting a lot of repins, but not a lot of visits or it is not showing up at lot then that tells you something needs to change with that pin.

Braxton’s Offer: Get my free “Spectacular Guide To Increasing Your Web Traffic With Pinterest” – https://hitmoxie.com/pinterestguide/

PAUL sokol

PAUL sokol

People know Paul Sokol for his passion and key understanding of the “customer journey” and using automation to truly enhance your customer’s experience. Fun fact: he founded a non-profit Keep Children Rockin’ in 2015 which provides music equipment and repair donations to underfunded elementary and middle school music programs.

JOHN chandler

JOHN chandler

John is an entrepreneur from the UK and is a lucky dad to his 7-year-old son.

With a passion for business and technology, John helps business owners with two things: To unlock revenue-boosting opportunities from their current business and to help them implement the best website and marketing technology for their business.

He is the founder of Complete Web Group, a business that takes care of their client’s website and marketing technology. By taking care of the entire implementation and management process, their clients are able to focus on closing more business, whilst feeling assured that all the technology is being handled by experts.

Outside of this, John has also created iamjohnchandler.com – a website where John aims to provide 100% free courses, content and strategy sessions to business owners to help them find more opportunities to increase revenue, by making your business smarter without you working harder.

John’s favorite quote is by Warren Buffet “If you don’t find a way to make money while you sleep, you will work until you die.”

ALYSSA burgoyne

CRM’s, automation, lead generation, and business processes are the building blocks that create a rock-solid foundation to support a business from day one. Sounds exciting right? Too bad it’s not for most entrepreneurs!

That’s where I come in!

My name is Alyssa and I help business owners just like YOU grow their businesses online without taking additional time out of their already full schedules.

POOJA krishna

Pooja Krishna is an Entrepreneur, Business Mentor and Mom, who has worked both in large corporates and managed startups over the last 24+ years. She’s the co-founder of Maroon Oak, a Networking Platform + Digital Marketplace for Women Entrepreneurs. She’s also founded Win Thinks, where she writes and teaches about Digital Media, Brand Building and Future Ready Businesses. As a classroom mentor, Pooja has taught over a thousand K-12 students across the U.S, about job skills and entrepreneurship. She has been featured on Huffington Post, Forbes and ThriveGlobal, among others. A trivia buff and hula-hoop enthusiast, she’s discovering the pleasure of drawing Zentangle patterns for ‘creative mindfulness.’

PAM langord

PAM langord

Marketing Implementation Strategist

Pam Langord Marketing Implementation Strategist and a self-professed technology tamer/systems wrangler and tech geek! She has been called everything from a Tech Fairy to the Wizard behind the curtain. She is a career professional who spent 25+ years as the “Can Do Kid”, “behind the scenes Buddha” for a variety of businesses ranging from engineering to luxury real estate and live theater before launching her own successful technical services agency in 2013.

After seeing many amazing entrepreneurs struggling because of their back end systems (or lack thereof), she began curating a small team of highly-skilled, like-minded associates who love applying their talents and expertise to make individuals and small businesses shine and stand out in the marketplace.

While her personal zone of genius is the design, build-out, and management of backend systems for busy coaches and other entrepreneurs in the online, she has created a high touch, boutique, one-stop-shop for her clients so they can get off the hamster wheel and get back to things that bring them joy.

WENDY maynard

WENDY maynard

Business Consultant | Marketing Strategist
Wendy Maynard teaches service-based business owners the fastest and most effective way to grow their companies to 6-, 7-, and 8-figures. She’s helped thousands of people over the last two decades build highly-profitable businesses. Wendy co-founded a multi-million dollar marketing firm, wrote the book Marketing from the Inside Out, and now has a new 6-figure business at WendyMaynard.com that focuses on authentic online marketing, creating Signature Offers, and generating a steady stream of premium clients.

IGOR mateski

IGOR Mateski

SEO Consultant

Igor is the founder of WebMaxformance.

NATHAN ogden

NATHAN ogden

Keynote Speaker | Author | Life Coach

Nathan Ogden has taught thousands how to conquer their fears and move from
paralysis to progress through eliminating excuses in their lives. He is a wheelchair athlete, co-creator of the non-profit Chair The Hope, and author of the book Unfrozen and Resilience, a #1 Bestseller. In 2001, Nathan broke his neck snow skiing leaving him paralyzed and in tremendous pain. Nathan lives in Boise, Idaho and is married to a beautiful wife with four children. He uses his unique life-changing experiences in overcoming challenges to train a vas variety of groups, from high schools to business executives throughout the country. Nathan’s courage and determination gives hope and power to all who know him and hear his messages.

CURTIS howe

Curtis Howe is the owner of SMRT social and has been growing it for 7 years. Curtis has been building businesses for almost 20 years and had graduated from WSU, Junto Entrepreneur program, BoomStartup Tech accelerator, and Anchor Point Institute.

Curtis has been building businesses for nearly 20 years and currently owns SMRT Social, a social media marketing company. SMRT helps businesses use social media the right way to achieve the goals they have in their business by measuring effective value.